E-Commerce Manager

E-Commerce Manager (Full-Time) - Brampton, ON Primary Purpose

We are looking for a highly motivated, talented, and experienced Ecommerce Manager to operate and enhance our ecommerce website & customer portal. You will be responsible for planning, executing, analyzing, and optimizing various ecommerce activities from inception to launch. Working with both internal and external partners to implement and launch new website features to our Canadian customer base to complement our existing direct sales and retail channels.

Fields of activities will include attracting site traffic, converting that traffic into new accounts and nurturing those accounts to achieving ambitious marketing, sales and customer targets in a challenging but exciting multichannel business model, all while keeping the user experience at the forefront.

You will work with a small dynamic team, top management and in close cooperation with numerous internal departments, external partners, as well as international support functions and sister companies.

• Defining the overall vision and strategy for the e-commerce platform
• Provide brand direction and guidance for development of the entire digital experience.
• Work directly with business leaders to translate business/technical requirements into functional spec documents.
• Manage internal and external changes and enhancements, including estimates, timelines, calls, integration, QA.
• Implementing and maintaining a project plan, identifying key milestones, project dependencies and resources, and managing the execution of the plan including UAT phases

• Responsible for prioritizing, assigning, and managing the product backlog, which includes features, bug fixes, and other improvements.
• Ensure that the business team is kept up to date on maintenance issues and expected deliverables
• Fully understand site features and functionalities and ensure process mapping is developed for each feature
• Manage overall schedule for features, and functionalities that are developed on the platform and ensure that new releases are scheduled and launches executed with minimal or no impact to the business
• Develop road maps for processes, A/B tests, and promotions

• Translate customer needs and feedback into actionable requirements for development.
• Working closely with the sales organization to stay current on customer feedback
• Responsible for continuous improvement initiatives while keeping the customer journey as the focal point

• Working with designers, engineers, marketers, and other teams to deliver customer-centric solutions
• On‑going training of sales reps/customers/internal staff on how to effectively use the new sales channel

• Using data analytics to understand customer behavior and identify areas for optimization and improvement
• Tracking key metrics to ensure the platform is performing well and meeting business goals
• Reporting to senior management on regular basis

• Ensuring the online platform is user-friendly, from initial browsing to the final checkout process as well as all self‑serve functions (my account, pay online etc.)

• Staying up‑to‑date on market trends and competitor activities to maintain a competitive edge

• 5+ years of e‑commerce management experience as a product manager/owner and experience leading a team
• Degree in Computer Science or Business is preferred
• Previous experience in the Industrial Supply/MRO market in Canada is an asset
• Deep understanding of eCommerce design and development as well as best in‑class solutions
• Strong familiarity with HTML, CSS, JavaScript and JQuery
• Strong grasp of system integration with ERPs, POS, CRM etc.
• Strong understanding of modern responsive design frameworks
• Strong knowledge of all phases of web development (concept to architecture to design, development, and QA)
• Familiarity with using A/B testing to drive enhancements
• Understanding of digital marketing strategies and technologies
• Well‑versed in E‑Mail marketing and lead generation (Web2
  
  Lead & Web2
  
  Case)
• Strong familiarity with using Google Analytics, SEO, Search…