Digital Marketing Executive

Job Title:
Digital Marketing Executive

Department:
Marketing

Reports to:
Head of Digital

Location:
Vantage, London

Salary: £30,000 per annum

Closing Date:
Sunday 18th January 2026

Brentford FC is a bit different to other Premier League football clubs. We put our fans first, we are a true community club and while we are financially sustainable, we are not afraid to take calculated risks. We take huge pride in our environment and culture within the Club which focuses on development, inclusion and not being afraid to think differently.

Being progressive, humble and respectful while sticking together as one team across the Club guides how we work and the decisions we make each day.

We also firmly believe that a diverse workforce is a better workforce which will help us develop ideas, solve problems and ultimately grow Brentford FC.

We play in a new stadium, 15 minutes from Heathrow in vibrant west London.

We will never forget where we have come from, but we are excited about the future that lies ahead.

Come join us.

Brentford FC has an exciting opportunity for someone with a passion for technology, digital platforms and football to join our Marketing team.

In this role, you will help to maintain and grow the Club’s digital audience while improving the experience and value delivered to fans engaging with us online. You will be responsible for the day-to-day delivery and optimisation of our digital touchpoints, with a primary focus on the Brentford FC app.

You will support the implementation and ongoing development of the Club’s digital products, including the rollout and evolution of our loyalty programme. You will work to understand how fans interact with our digital platforms and use that understanding to drive improvements in our engagement and conversion metrics. This includes optimising user journeys, delivering new content and supporting campaign launches.

This role is suited to someone who enjoys working across multiple work streams, is comfortable getting into the detail, takes pride in their work and is confident in suggesting improvements and new ideas.

The successful candidate will sit within the Marketing team and report into the Head of Digital.

• Own the day-to-day management of the Brentford FC app, including:
  • Ensuring user journeys are tailored and personalised, with the most relevant content and messaging served at the right time to drive improvements in engagement and conversion.
  • Supporting the design, testing and implementation of exclusive app content, working closely with the Content team to ensure it is delivered effectively and performs against objectives.
  • Using audience segmentation data and analytics to understand what content and features influence fan decision-making and deliver the greatest value, informing continuous optimisation.
  • Monitoring performance to improve dwell time, frequency of use and engagement, identifying opportunities to innovate and enhance the fan experience.
  • Using personalisation, gamification and loyalty mechanics to effectively promote the Club’s products and propositions, guiding fans from awareness through to engagement and purchase.
  • Overseeing the planning, testing and submission of new app releases, managing updates through the Apple App Store and Google Play Store to ensure compliance with the latest platform requirements.
• Lead the ongoing development roadmap for the app, working with internal stakeholders and external partners to help deliver enhancements in line with agreed business priorities.
• Contribute to the implementation and ongoing development of our loyalty programme, using gamification and rewards to drive repeat engagement, purchases and identifying opportunities to encourage desired behaviours.
• Support our digital ticketing solution, working with our external partners to ensure successful matchday implementations and future developments.
• Work with the wider Marketing team to ensure digital decisions are evidence-based, with the aim of continually improving digital performance, engagement, personalisation, loyalty and user experience across the website and app.
• Support all digital marketing campaigns with a flexible…