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Marketing Specialist

Job in 25100, Brescia, Lombardia, Italy
Listing for: Istituto Formativo Aladia
Full Time position
Listed on 2025-12-27
Job specializations:
  • IT/Tech
    Digital Marketing, Ecommerce, Social Media Marketing, SEO
Job Description & How to Apply Below
About

The Role Aladia is an all‑in‑one learning platform that enables creators and organizations to build, sell, and deliver high‑quality courses worldwide. We empower educators and professionals to monetize expertise, build communities, and scale impact across borders.

What You’ll DoOwn and execute performance marketing that drives sales and growth.

Creator acquisition & conversion – attract and onboard instructors who generate revenue.

Learner acquisition & monetization – run campaigns that turn prospects into paying users.

Performance marketing – manage and optimize paid channels with clear ROAS accountability.

Funnel optimization – improve conversion rates across the user journey.

Global growth execution – launch and localize campaigns in priority markets.

Who You Are Results‑obsessed and measure success by revenue‑tied metrics.

Strategic thinker with hands‑on execution, capable of planning quarterly roadmaps while building ads.

Excellent communicator with clear, value‑driven messaging.

Proactive, autonomous, and thrives in fast‑moving, early‑stage environments.

Globally minded yet capable of local execution and localization.

Must‑Have Requirements3+ years in performance marketing, growth, or digital marketing with direct revenue accountability.

Hands‑on experience running paid social and/or search campaigns (Meta, Google, Tik Tok, etc.) with clear ROAS or conversion targets.

Proven ability to manage end‑to‑end campaigns and articulate measurable outcomes.

Strong analytical skills – comfortable with data, dashboards, and data‑driven decisions.

Experience defining and tracking sales‑focused KPIs (CAC, conversion rate, ROAS, etc.).Excellent written communication skills and ability to adapt messaging for different audiences and funnel stages.

Nice‑to‑Have

Experience with marketplace or platform‑based products (two‑sided ecosystems).Exposure to the creator economy, education tech, or SaaS.Multi‑market or multi‑language campaign experience.

Skills in SEO, email/lifecycle marketing, or content marketing.

Familiarity with startup/scale‑up environments where you’ve built processes from scratch.

What We Offer High ownership and direct impact on revenue in a fast‑growing global product.

Competitive salary and performance‑based incentives.

Global remote‑first team with flexibility.

Opportunity to shape acquisition strategy and build scalable growth engines.

Culture that values autonomy, outcomes, and measurable results.
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