Digital Marketing Manager

Digital Marketing Manager – Turtle Bay – Bristol
Based in our Bristol Head Office
12-month FTC Mat cover starting March 2026

Turtle Bay is all about bringing the energy, soul, and spirit of the Caribbean to the UK – and we’re on the lookout for a  Digital Marketing Manager  to lead our digital vision and keep us ahead of the curve.
This isn’t just about managing campaigns – it’s about shaping the future of how Turtle Bay connects with guests online. You’ll own our digital strategy end-to-end, driving innovation across social, CRM, paid media, SEO, and app engagement. From big-picture planning to hands-on delivery, you’ll make sure every digital touchpoint feels unmistakably Turtle Bay – vibrant, authentic, and full of good vibes.

Reporting directly to the Marketing Director, you’ll be the digital authority in the business and lead a talented team of three: two Digital Marketing Executives and one Senior Marketing Executive.
You’ll set the pace for how we engage, convert, and retain guests, using data-driven insights to optimise performance and deliver measurable growth.

We’re looking for someone who’s confident, commercially sharp, and bursting with ideas. You’ll combine creativity with analytical thinking, thrive in a fast-paced environment, and know how to pivot when trends shift. If you’re ready to lead campaigns that mix food, rum, music, and sunshine – we’d love to hear from you.

Key Skills & Experience
At least 5 years’ experience in a senior digital marketing role with proven leadership
Expertise in digital strategy, multi-channel campaign management, and performance optimisation
Strong knowledge of social media, CRM, SEO, PPC, and paid media
Experience managing agencies and internal stakeholders at a senior level
Exceptional analytical skills with a data-driven mindset
Ability to balance strategic vision with hands-on delivery
Excellent leadership and team development skills
Highly organised, with the ability to manage multiple priorities in a fast-paced environment
Familiarity with CMS tools, CRM platforms, and app comms
Agency account management

Desirable Experience
Marketing within the hospitality industry

What you’ll be doing :

Digital Strategy & Leadership
Own and implement the digital marketing strategy aligned with business objectives
Lead and inspire a team of three, driving best-in-class digital output
Report regularly to senior leadership with clear insights and recommendations
Stay ahead of industry trends, identifying opportunities to innovate and grow

Social Media & Content
Oversee social media strategy, content creation, and paid campaigns
Ensure everything we post is bold, relevant, and full of personality
Manage influencer partnerships and activations that amplify our brand
Report regularly on performance of digital channels and campaigns with recommendations

CRM & App
Lead CRM strategy to maximise guest engagement and loyalty
Deliver personalised journeys and campaigns that drive bookings
Grow and optimise our Bay Club app, adding value for members

Website & SEO
Keep our website fresh, optimised, and converting
Manage booking widgets and ensure a seamless guest experience
Drive SEO performance and track results

Paid Media
Own paid ads strategy across Meta and Google
Manage agencies to deliver ROI-driven campaigns
Continuously optimise spend, targeting, and creative

Local Marketing & National Campaigns
Support restaurant teams with local activations and events
Deliver national campaigns that build brand awareness and drive footfall

What does my role look like?

Hours:

40 hours per week, flexible to business needs
Days:  Typically, Monday–Friday, with occasional evenings/weekends for events
Where:  Based at our Bristol Head Office (at least 4 days in office) with occasional travel to sites
Reporting to:  Marketing Director
Development:  Regular check-ins to support your growth, KPIs, and training