Senior Marketing Analytics Manager

Senior Marketing Analytics ManagerDrive data-led marketing decisions and shape strategy.

• Reporting directly to the Marketing Director.
• Opportunity to influence marketing strategy through data-driven insights.
• Salary up to £90k plus excellent benefits.

We're looking for a Senior Marketing Data and Analytics Manager to lead the charge in turning marketing data into actionable insights. This is a senior role where you'll work closely with leadership to shape campaigns and long-term strategy. If you love combining data and marketing analytics with storytelling, this could be the perfect next step.What

you'll be doingAs Senior Marketing Data and Analytics Manager, you'll design and implement frameworks to measure marketing effectiveness, ensuring campaigns align with KPIs, ROI, and business objectives. You'll monitor performance, analyse trends, and provide clear recommendations that influence future strategies.

You'll lead competitor benchmarking and market intelligence projects, using advanced analytics techniques like marketing-mix modelling, econometrics, and A/B testing to quantify impact. You'll use tools like Power BI, Tableau, Google Analytics, and more daily, to give perspective to marketing data.

You'll work with Marketing, Digital Delivery, Product, Finance, and external partners to ensure insights drive decision-making. You'll also present findings to senior stakeholders, translating complex data into compelling narratives that inform leadership and shape business growth.What experience you'll need to apply

• Experience as a Marketing Analytics Manager or similar
• Expertise in web analytics tools (Google Analytics, Adobe Analytics, or similar)
• Strong Power
  
  BI/Tableau experience
• Experience with tag management systems (Google Tag Manager)
• Solid understanding of digital marketing channels and website technologies
• Excellent communication and presentation skills
• Data driven background that's been applied in a marketing environment
• Knowledge of data privacy regulations and compliance requirements is a bonus

What you'll get in return for your experienceA salary of up to £90,000 as well as a comprehensive benefits package. You'll get strong benefits like bonus, competitive pension, healthcare and more!

They also offer flexible working, but request two days a week in the office.What's next?If this sounds like your next challenge, apply and we'll be in touch to set up a call!