Senior Marketing Analytics Manager

Principal Recruiter - Data, Insight & Analytics at ADLIB - B Corp Certified - Ambassador at Mother Board

Drive data-led marketing decisions and shape strategy.

Reporting directly to the Marketing Director. Opportunity to influence marketing strategy through data-driven insights. Salary up to £90k plus excellent benefits.

We’re looking for a Senior Marketing Data and Analytics Manager to lead the charge in turning marketing data into actionable insights. This is a senior role where you’ll work closely with leadership to shape campaigns and long‑term strategy. If you love combining data and marketing analytics with storytelling, this could be the perfect next step.

• Design and implement frameworks to measure marketing effectiveness, ensuring campaigns align with KPIs, ROI, and business objectives.
• Monitor performance, analyse trends, and provide clear recommendations that influence future strategies.
• Lead competitor benchmarking and market intelligence projects, using advanced analytics techniques like marketing‑mix modelling, econometrics, and A/B testing to quantify impact.
• Use tools such as Power BI, Tableau, Google Analytics, and more daily, to give perspective to marketing data.
• Collaborate with Marketing, Digital Delivery, Product, Finance, and external partners to ensure insights drive decision‑making.
• Present findings to senior stakeholders, translating complex data into compelling narratives that inform leadership and shape business growth.

• Experience as a Marketing Analytics Manager or similar.
• Expertise in web analytics tools (Google Analytics, Adobe Analytics, or similar).
• Experience with tag management systems (Google Tag Manager).
• Solid understanding of digital marketing channels and website technologies.
• Excellent communication and presentation skills.
• Data‑driven background applied in a marketing environment.
• Knowledge of data privacy regulations and compliance requirements is a bonus.

A salary of up to £90,000 as well as a comprehensive benefits package. You’ll get strong benefits like bonus, competitive pension, healthcare and more! They also offer flexible working, but request two days a week in the office.

If this sounds like your next challenge, apply and we’ll be in touch to set up a call!

Mid‑Senior level

Full‑time

Analyst, Marketing, and Information Technology