GTM Marketing Manager, SMB, Merchant Services; FTC

GTM Marketing Manager, SMB, Merchant Services (FTC)

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LOCATIONS: Bristol / Leeds / Manchester

HOURS: Full‑Time

WORKING PATTERN: Our work style is hybrid, which involves spending at least two days per week, or 40% of our time, at one of our office sites

About This Opportunity

We're seeking a dynamic and driven SMB Marketing Manager to lead marketing initiatives focused on small and medium-sized businesses (SMBs) within Merchant Services on a Fixed Term Contract basis.

This role requires a strong experience of marketing in banking and financial services, with Fintech experience being a significant advantage. You'll be responsible for developing and executing marketing strategies that drive engagement and acquisition across the SMB segment, ensuring alignment with our broader growth objectives.

• Segment Marketing Strategy: Develop and implement targeted marketing strategies for SMB customers, leveraging insights from banking and payments trends to position Merchant Services as a trusted partner.
• Campaign Development & Execution: Plan and deliver a wide range of integrated marketing campaigns across digital, social, and offline channels including trade shows and events to generate qualified leads and support sales conversion.
• Sales Interlock & Enablement: Be the key interlock between the marketing and SMB sales teams. Also work closely with wider sales teams in the bank that sell a broad range of products to ensure Merchant Services is prioritised. Sales enablement and interlock will be a key requirement.
• Customer Insights & Data‑Driven Decisions: Use data analytics and market research to understand SMB needs, optimise campaigns, and improve ROI. Be a key interlock for Rev Ops.
• Cross‑Functional
  
  Collaboration:
  
  Partner with Product, Sales, Partnerships, Rev Ops and Digital teams to ensure marketing initiatives align with commercial priorities and product positioning.
• Content & Messaging: Create compelling content and value propositions tailored to SMB audiences, highlighting solutions that address their unique challenges.
• Performance Tracking: Monitor campaign performance, report on indicators, and continuously refine strategies to maximise impact.

• Experience: Strong demonstrable experience in B2B marketing roles, developed within banking, financial services or Fintech. Experience in SMB‑focused marketing, events management, digital demand generation and sales enablement is highly desirable.
• Industry Knowledge: Strong understanding of banking and payments ecosystems, with awareness of emerging Fintech trends.
• Marketing
  
  Skills:
  
  Ability to manage a broad range of marketing activities, from campaigns and content to events and digital execution.
• Digital Marketing Expertise: Proficiency in digital channels, performance marketing, and marketing automation tools (e.g., Hub Spot, Salesforce).
• Sales
  
  Collaboration:
  
  Proven ability to work with sales teams to drive prioritisation and deliver impactful enablement programmes.
• Analytical
  
  Skills:
  
  Ability to interpret data and translate insights into actionable marketing strategies.
• Collaboration & Communication: Skilled at working across teams and influencing partners in a matrixed environment.
• Growth Mindset: Comfortable in a fast‑paced, evolving environment with a focus on innovation and continuous improvement.

Our ambition is to be the leading UK business for diversity, equity and inclusion supporting our customers, colleagues and communities and we're committed to creating an environment in which everyone can thrive, learn and develop. We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer Initiative.

We offer reasonable workplace adjustments for colleagues with disabilities, including flexibility in office…