Paid Search Manager

Excited to grow your career? Our purpose is to make it easy for people to save and invest for a better future. We are looking for great people to join us, so please come and invest in YOUR future  know that sometimes people can be put off applying for a job if they don't tick every box. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply.

We'd love to hear from you! About the role Hargreaves Lansdown is undergoing major transformation and Marketing is central to that change. We're evolving fast, with a sharp focus on content, brand, product marketing, performance, website and CRO. We're building a joined-up, insight-driven marketing function that delivers measurable impact from powerful brand storytelling and high-converting content to optimised digital journeys and data-led performance.

We're raising the bar, streamlining how we work, and unlocking new opportunities to grow, engage and convert, setting a new standard for marketing  Paid Search Manager is a key role at Hargreaves Lansdown, responsible for leading the strategy, execution, and optimisation of paid search campaigns. Reporting to the Senior Paid Media Manager, this role plays a critical part in driving customer acquisition, engagement, and ROI through effective use of paid search channels.

The role requires a data-driven mindset, strong analytical skills, and a deep understanding of search engine marketing platforms. What you'll be doing Developing and implementing paid search strategies aligned with business objectives and marketing goals. Managing day-to-day operations of paid search campaigns across platforms such as Google Ads and Microsoft Advertising. Conducting keyword research, ad copy testing, bid management, and budget allocation to maximise campaign performance.

Monitoring, analysing, and reporting on campaign performance, providing actionable insights and recommendations. Collaborating with internal stakeholders including analytics, content, and digital teams to ensure campaign alignment and effectiveness. Staying up to date with industry trends, platform updates, and best practices in paid search marketing. Working closely with the Senior Paid Media Manager in developing integrated media plans and cross-channel strategies.

Ensuring compliance with regulatory requirements and brand guidelines in all paid search activities. Providing coaching and guidance and mentoring to team members and new hires. About you Strong expertise in paid search platforms including Google Ads and Microsoft Advertising. Proficiency in using analytics tools such as Google Analytics, Google Data Studio, and campaign management platforms. Excellent analytical and problem-solving skills with a data-driven approach.

Strong communication and collaboration skills. Ability to manage multiple campaigns and priorities in a fast-paced environment. Proven experience in managing paid search campaigns, preferably in a regulated or financial services environment. Solid understanding of PPC strategies, keyword research, and conversion optimisation.

Experience with A/B testing and performance analysis. Google Ads certification is a plus. Interview Process This will be a two stage process with task. Working schedule This role is based in our Bristol head office (BS1 5HL
) and we offer a hybrid working pattern, with a minimum of two days in the office per week. Why us? Here at HL, we're the UK's number 1 investment platform for private investors, based in Bristol. For more than 40 years we've helped investors save time, tax and money on their investments. To achieve our mission, we believe we have a workplace like no other, with constant learning, dynamic teams, and a great ethos.

We're steered by core values that promote service, quality, innovation, and opportunity in everything we do. What's on offer? Discretionary annual bonus
* and annual pay review 25 days
* holiday plus bank holidays and 1-day additional Christmas closure Option to purchase an additional 5 days holiday Flexible working options available, including hybrid working Enhanced parental leave Pension scheme up to 11%…