Business Development Executive

Business Development Executive

Patch : Bristol & surrounding areas; covering Bristol Bath and Cardiff

Your Manager : Field Sales Manager

Team : On Trade

Location : field-based.

Be part of something big

We are Pernod Ricard a leading company in the global spirits industry with over 19000 employees globally. We own 16 of the worlds top 100 Spirits Brands and hold one of the most prestigious and comprehensive brand portfolios in the industry with 240 premium brands available in over 160 countries including :
Absolut vodka Ballantines Chivas Regal Royal Salute and The Glenlivet Scotch whiskies Jameson Irish whiskey Martell cognac Havana Club rum Beefeater Malfy and Monkey 47 gins Malibu liqueur Mumm and Perrier-Jouët champagnes.

Here in the UK

In the UK Pernod Ricard is made up of 4 businesses :

• Pernod Ricard UK which markets sells and distributes our products in the UK and also drives the global development of our iconic Gin brands through The Gin Hub
• Chivas Brothers the largest brand company in the Group responsible for the production and management of our award-winning Scotch whisky portfolio
• Pernod Ricard Global Travel Retail the global and EMEA home of the groups duty free air travel and cruises business.
• The Absolut Group the brand owner of our global white spirits portfolio whose Gin brand unit and Business Acceleration team sit in London.

Your new team

This position sits in our Pernod Ricard UK (PRUK) business. Our diverse population of 300 passionate employees have been creating conviviality since 2001 bringing our premium brands and unforgettable experiences to the UK. As the worlds 2nd largest spirits market the UK is a key location for our company. Since 2017 PRUK has also hosted The Gin Hub the team responsible for managing the Groups unrivalled portfolio of Premium International Gins globally.

At PRUK we have a culture that blends performance and conviviality : we are recognised as an open and diverse business with a firm commitment to our employees wellness inclusion and safety and to making a positive impact on our industry and environment.

The UK market is a well-developed competitive environment with a number of large competitors selling to very well developed trade segments. The On Trade consists of over 120000 licensed premises supplied by a number of large national and many small regional wholesalers. Pernod Ricard UK manages the On Trade through 4 aligned business units - Field Sales Prestige Managed Retail and Route To Market.

The On trade remains a vibrant channel to engage consumers and has seen positive value growth in recent years. Thus the channel is an important contributor to the profit of Pernod Ricard in the UK as well as playing a vital role in building the equity of our brands with consumers.

You will have 2 main areas of responsibility :

1. Maximise availability visibility and ROS to targeted On Trade customers for Pernod Ricard strategic brands within a designated post code territory. With a specific focus on helping drive share in line with The North Team Focus growth targets.

2. Work in Collaboration with Brand Ambassadors Customer Marketing and the wider Field Sales team to grow contract compliance share of presence and ultimately volume with our key independent free trade customers.

Internally your main stakeholders will be the Field Sales Manager and Channel Manager Regional CAE Brand Managers Customer Marketing Managers and Brand Ambassadors.

Externally you will interface with Route to Market wholesalers customers and consumers.

This position could be right for you if you :

• Engage with local RTMs to facilitate growth and development.
• Gain new listings across the portfolio to increase distribution and house pour status in major categories (vodka gin rum champagne).
• Maximise visibility to increase brand awareness through on-trade activation (brand takeovers and sponsorship)
• Collaborate with Brand Activation teams to organise staff education to ensure recommendations by driving bartender and consumer advocacy.
• Evaluate activity to determine effectiveness and measurement of objectives (SMART).

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