Field Marketing Specialist FTC)

Position: Field Marketing Specialist 12 Months FTC)
Field Marketing Specialist
- Wales (12 Months FTC)

• Full-time
• Travel: 30-40
• Organization:
  Red Bull Company Ltd.
• Job type:
  Temporary

Red Bull UK is currently recruiting for a Field Marketing Specialist
- Wales (12 Months FTC), to be based in Wales, UK.

You are responsible for growing sales and consumption of Red Bull through field marketing in your region. You spend your time in the field, working in locations and communities to increase brand visibility, product availability, brand experiences and consumption in key moments when people need energy.

You bring the Red Bull brand to life using the pillars of the field marketing mix, with a strong focus on sampling, campus activity, events and opinion leaders.

Working closely with the Regional Marketing Manager and sales teams, you will help build mental and physical availability in priority outlets and scenes, winning the hearts and minds of local consumers.

This is not a typical 9–5 office job: you will be out in the field ensuring Red Bull is relevant and present for local consumers whenever they need energy.

Every application is reviewed by a member of our recruitment team. We take a people-first approach to hiring, ensuring that every application receives thoughtful consideration.

Support Strategic Direction

• Work closely with the Regional Marketing Manager to translate the regional field strategy into clear, actionable plans.
• Drive relevance across key moments of need by tailoring messaging, activating occasion‑led campaigns and supporting the right big moments in the region.
• Partner with local sales teams to build mental availability hand in hand with physical availability in image‑driving outlets, On Premise, Off Premise and new business environments.
• Set clear goals together with the Regional Marketing Manager to drive trial, especially among students, in‑frequent and new consumers.
• Use programme tools and reporting to track performance, improve targeting and provide strategic input (e.g. consumer perceptions and trends).

Consumer Collecting

• Occasions & Sampling Plan – Develop and execute a local sampling plan that targets the right occasions, locations and audiences, ensuring the right product mix is always available.
• Student Marketeer Management – Lead and coach your team of Student Marketeers, ensuring they deliver high‑quality sampling and brand experiences in line with programme objectives.
• Campus Activation – Plan and deliver impactful activations on and around campus that build brand love and drive product trial with students.
• Onboarding and Training – Lead the onboarding and continuous training of Student Marketeers, setting them up for success in the field.
• Recruitment – source and select high‑calibre, diverse Student Marketeers who embody the brand.
• Incorporate indirect sampling initiatives that broaden reach in occasions where direct sampling is more challenging.

Event Marketing and Brand Activation

• 3rd Party Event Plan & Activation – Build and execute a local 3rd‑party event plan, selecting the right events and delivering premium Red Bull activations that increase brand love and product usage in locally relevant scenes.
• Brand Campaign Activation – Bring national brand campaigns to life locally by creating and executing field activation plans that make campaigns tangible for consumers.
• Support activation of Regional Big Moments – Support the Field Marketing Project Manager and Regional Marketing Manager in activating Regional Big Moments (e.g. key festivals, sports or culture events) with strong on‑site execution.
• Activation of Large Titled Events – execute the activation plan of large Red Bull titled events in your region.
• Event Vehicle Activations – use the event vehicle and other mobile asset activations that surprise and delight consumers and…