Director of Marketing

Our client is a fast-growing Real Estate organization. They are redefining the industry with innovation and customer-first service. The Director of Marketing will be responsible for leading paid digital growth initiatives, driving customer acquisition and engagement, and optimizing performance across North America.

Director of Marketing responsibilities:

Develop and lead the paid digital growth marketing strategy to drive traffic and leads through content, research, and competitive analysis

Analyze campaign performance, identify insights, and refine strategies for scalability and improved results

Leverage customer data, feedback, and competitor analysis to enhance organic marketing and customer retention initiatives

Collaborate cross-functionally with operations, asset management, and channel teams to launch joint go-to-market initiatives

Optimize the website to communicate value and drive high-quality traffic and conversions

Improve website reservation and lead capture performance through testing, and journey optimization

Oversee digital tracking, compliance and collaboration with technical teams to ensure website stability and functionality

Design and execute marketing strategies that support revenue growth, with a focus on high-impact regional and vertical campaigns

Develop and report on performance metrics for organic leads and customer retention

Lead, mentor, and grow a high-performing marketing team, fostering a culture of innovation and accountability

Provide executive-level reporting and presentations on marketing effectiveness, progress, and revenue impact

The successful candidate has:

8+ years of experience in digital marketing or a relevant field

Diploma or Bachelor’s degree in Marketing or a related field

Proven experience leading and scaling marketing strategies that directly impact lead generation

Deep understanding of paid digital growth strategies and customer journey mapping

Strong understanding of Word Press and/or other website management tools

Strong understanding of Word Press and/or other website management tools

Excellent project and team management skills, with a strong ability to lead and motivate others

Strong analytical, organizational, and problem-solving skills with the ability to work under pressure and meet deadlines

Deep understanding of Omni channel and organic customer engagement

Compensation and benefits:

The discussed salary range is $90,000 – $120,000 depending on experience

Candidates with additional experience and higher compensation expectations may also be considered

Comprehensive benefits package

RRSP matching program

Discretionary bonus opportunities

Candidates must be eligible to work in Canada. Only candidates selected to move forward in the hiring process will be contacted.