Salesforce Marketing Cloud Platform Specialist

Overview

Are you passionate about leveraging cutting-edge marketing automation technologies to drive impactful results? As a Salesforce Marketing Cloud Platform Specialist, you will be a key contributor to the optimization, maintenance, and expansion of our advanced Marketing Automation platform. Your expertise in Salesforce Marketing Cloud and Marketing Automation will be pivotal in ensuring seamless operations, delivering innovative solutions, and empowering teams to achieve their marketing goals effectively.

How you'll make an impact Merger Transition Support:
Facilitate the onboarding of merger partners to Salesforce Marketing Cloud by adhering to established processes and best practices. Collaborate with stakeholders to gather requirements, track relevant user stories, and conduct thorough post-deployment checks to ensure successful transitions. Platform Enhancement & Solutioning:
Contribute to the ideation and implementation of improvements or new requirements for existing processes, features, and capabilities. Drive the expansion of platform functionalities to meet evolving business needs and enhance marketing automation capabilities.

Cross-Functional Collaboration:

Partner with marketing automation colleagues and other departments to brainstorm solutions, refine processes, and provide knowledge support. Foster a collaborative environment to ensure alignment and efficiency across teams. Quality Assurance & Issue Resolution:
Conduct rigorous QA for project tasks, identifying and resolving issues related to processes, errors, or system functionality. Minimize disruptions to marketing activities by proactively addressing challenges and ensuring system reliability. Lead Management & Data Flow Monitoring:
Oversee core lead management and data flow automations to ensure the consistent delivery of qualified leads. Maintain and optimize processes to support seamless lead generation and nurturing. Training & Knowledge Sharing:
Provide comprehensive training to marketing automation team members on new and improved Salesforce Marketing Cloud features and functionalities. Empower teams with the knowledge and skills needed to maximize platform utilization and drive marketing success. About you

Required:

Bachelor's degree and 5 years related experience required.

Experience with managing and Marketing Automation Tools (like Marketing Cloud, Pardot, Hubspot, Eloqua, Watson, or Marketo) in a B2B environment required. Preferred:
Experience running demand generation campaigns. Salesforce CRM experience. Experience in Insurance and/or Financial Services industry a plus. Behaviors:
Strong communication and interpersonal skills, including excellent writing skills. Excellent attention to detail. Compensation and benefits On top of a competitive salary, great teams and exciting career opportunities, we also offer a wide range of benefits. Below are the minimum core benefits you’ll get, depending on your job level these benefits may improve:
Flexible medical & dental coverage to meet your household's needs Life, Dependent Life and AD & D Insurance options Retirement savings including RRSP including a company match, TFSA, pension and more Employee Stock Purchase Plan Other benefits include:
Educational expense reimbursement Employee assistance programs Discounted gym membership (Good Life Fitness) Opportunity for flexible work arrangements Paid sick days & personal days Employee education recognition program Employee referral bonus program