Assistant Store Manager

Join to apply for the Assistant Store Manager role at JD Sports Fashion

Established in 1981 with a single store in the Northwest of England, the JD Group is a leading omni‑channel retailer of sports fashion, outdoors and gyms. JD Sports Fashion Plc is listed on the London Stock Exchange and has been a FTSE
100 company since 2019, continuing to grow in the UK and internationally. We are a people‑led, innovative, customer‑focused organisation that delivers operational excellence and seeks new growth opportunities.

We are seeking a skilled Assistant Manager with strong leadership and communication abilities to guide their team towards achieving sales and KPI targets while providing unparalleled service.

• Support the Store Manager in running all store operations to meet or exceed sales & KPI targets.
• Set clear sales goals, track performance, and evolve processes for continuous store growth.
• Create a positive team culture through recruiting, training, and continuous development.
• Analyze sales data and financial reports to make quick, well‑informed decisions alongside the Store Manager.
• Act as the point of contact for colleagues in the manager’s absence.
• Provide excellent customer service, addressing inquiries and resolving complaints professionally.
• Help manage day‑to‑day operations, including opening and closing procedures.
• Support cash management tasks such as processing transactions and reconciling tills.
• Participate in hiring, onboarding, and training new employees.
• Provide feedback and coaching to colleagues to improve performance.
• Support the Store Manager in maintaining colleague schedules to ensure coverage and productivity.
• Contribute to achieving or exceeding the store’s monthly sales target, including units, conversion, ATV, UPT and upselling targets.
• Maintain a high Net Promoter Score and ensure stock accuracy during audits.
• Keep operational costs within the allocated budget.

• Previous supervisory or management experience in a fast‑paced retail/customer‑facing environment.
• Passion for retail and knowledge of the latest trends and competitors.
• Experience coaching and developing individuals.
• Strong communication skills and proven track record of achieving sales targets and KPIs.
• Experience analysing KPI data to make commercial decisions.
• Keen eye for detail, commerciality, and visual merchandising (advantageous).
• Ability to promote JD Group values to internal and external stakeholders.

• Quarterly discretionary bonus schemes.
• Company discount of 30% off JD Sports, Size?, Foot Patrol, Blacks, Millets, GO Outdoors and other brands.
• Exclusive deals and discounts through the online benefits platform (TELUS Health).
• Access to digital health and well‑being services.
• Health cash plans and comprehensive sick pay scheme.
• Discounted gym memberships at JD Gyms.
• Life assurance and colleague networks.
• Opportunities to volunteer with JD Foundation.
• Incremental holiday allowance.
• Internal development courses and apprenticeships to earn nationally recognised qualifications.

Mid‑Senior level

Full‑time

Sales and Business Development

Retail