Head of Sales

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Company Outline

Job Role:

Head of Sales

Location:

Hybrid/Cardiff office days per week

Salary: up to £60,000 per annum DoE plus up to 20% commission

Contract Type:
Permanent, full time

What We Can Offer You:
Hybrid Working, Performance-Related Bonus, Life Assurance, Vitality Private Healthcare, Additional Holiday Purchase, Subsidised Gym Memberships, Cycle to Work scheme, Discount Vouchers and Access to Wellbeing Resources

Why do we want you?

We are seeking a strategic sales leader for Astutis, part of Wilmington Plc, to drive revenue growth, unify sales functions, and build high‑performing teams. Your experience in scalable sales processes and strong client relationships will ensure alignment across sales, marketing, and service delivery for long‑term business success.

Please note: At Wilmington plc, we celebrate individuality and are committed to fostering an inclusive workplace. As a Disability Confident employer, we shortlist all applicants who meet the essential role criteria and guarantee an interview for candidates with disabilities who meet these criteria. For reasonable adjustments or to apply under our interview guarantee scheme, please use the contact details provided once you have clicked “apply”!

Job

Purpose, Tasks And Responsibilities Main Purpose of the Role:

The Head of Sales will implement and execute strategic plans, optimise sales processes, drive team performance, and ensure strong alignment across sales, marketing, and service delivery functions. This role is integral to achieving business goals and maintaining high client satisfaction across all sales channels.

Key Responsibilities Strategic Sales Leadership & Execution

• Lead, develop, and mentor the sales team across several functions (outbound, new business and account management)
• Execute the sales strategy, ensuring alignment with business goals
• Set and monitor KPIs, fostering a culture of high performance and continuous improvement

Performance Management & Sales Process Optimisation

• Ensure best practices are followed and CRM (Hub Spot) is maintained to a high standard
• Optimise sales processes for lead qualification, pipeline management, and opportunity closing
• Provide coaching and feedback to improve team performance, engagement, and revenue

Client Relationship & Account Management

• Manage and grow key client relationships, focusing on retention and long‑term partnerships
• Deliver tailored solutions to meet client needs and identify upsell/cross‑sell opportunities
• Collaborate with account managers and service delivery teams for smooth onboarding and client experience

Commercial Insights & Reporting

• Maintain accurate sales forecasting and KPI reporting
• Present insights on client needs, market trends, and performance to senior leadership
• Provide input to the commercial roadmap based on sales feedback and market trends

Cross‑Functional Collaboration

• Work closely with marketing, CRM, and service delivery teams to align strategies
• Provide feedback on campaigns, client communications, and service offerings
• Ensure smooth execution across business units and strong inter‑departmental collaboration

What’s the Best Thing About This Role?

You will have the opportunity to shape the future of the sales function and drive significant commercial impact while developing a high‑performing team. The role allows you to work cross‑functionally with marketing, CRM, and service delivery, giving visibility across the entire customer journey and enabling you to contribute directly to the company’s strategic direction.

What’s the Most Challenging Thing About This Role?

Balancing strategic leadership with the day‑to‑day management of a diverse sales team can be demanding. You will need to ensure alignment across multiple departments, maintain high standards across all sales processes, and consistently achieve ambitious growth targets, requiring resilience, adaptability, and strong decision‑making.

Essential And Desirable Capabilities

We always support colleagues to develop their skills but to be successful in this job you really do need to already be able to tick most of these…