YouTube Channel Manager Daily Record

Hello, we’re Reach. Every day, our trusted news, stories and content connect with millions of people where they live - whether that’s on their social feed or at their neighbourhood newsstand; through their local community or their take on the hot topic of the day.

We're home to more than 120 brands - from household names like the Mirror, Express, Daily Star and Daily Record, to local titles like MyLondon, Belfast Live, and the Manchester Evening News, and brands making a splash in the US like the Irish Star.

It's our ability to understand people and the things that matter to them that makes us Britain and Ireland's largest commercial news publisher. We reach around 70% of the UK's online population, 10% of the US online population, and over 100 million social followers around the world, connecting with them on who they are, where they live and what they love.

Your story, with Reach

As a modern media organisation, we're much more than just news. And it takes a wide range of people and skills to serve diverse audiences, customers and communities like we do.

We know everyone has their own story to tell, so we’ve built an environment where every background is respected and every day is a day to explore.

We’ll help you build a career that works with your life, while giving you the space to create and grow.

About the role

This role is home & hub linked to our Glasgow hub, ideally applicants will be able to travel to the office regularly on a hybrid basis, however we are open to discussing working arrangements for the right candidate.

You will be covering a Sunday - Saturday rota between 6am - 11pm, so flexibility is key.

We are seeking a You Tube Channel Manager to lead the editorial, creative, and strategic development for a prominent brand s role is responsible for growing audience reach, engagement, and revenue while driving innovation. This is a highly cross-functional role, working closely with editorial, Studio and analytics teams. The ideal candidate is a deeply platform-native thinker with editorial instincts, proven leadership capabilities, and a passion for You Tube.

• Channel strategy and growth:
  Own the You Tube roadmap; build repeatable, habit-forming formats; schedule, publish and optimise for search and discovery.
• Editorial and creative:
  Write and edit platform-native titles/descriptions; create high-performing thumbnails; adapt and package content for You Tube; ensure accessibility, clarity and brand tone; oversee QC.
• Data-led optimisation:
  Lead analytics and reporting; interpret retention curves, CTR, AVD and traffic sources; run structured tests; iterate formats and publishing playbooks; communicate insights to stakeholders.
• Innovation and partnerships:
  Pilot new formats and talent; partner with You Tube editorial/product teams to unlock visibility and opportunities.
• Team leadership and coordination:
  Collaborate closely with video producers/editors; share platform best practice across global editorial and social teams to drive alignment and growth.

What you'll need to succeed.

• Proven success managing professional You Tube channels at scale (c. 5–25M+ audience reach), delivering measurable gains in subscribers, watch time and monetisation.
• Deep expertise in You Tube content strategy and algorithms; strong understanding of retention strategies and monetisation models (RPM, monetised playbacks).
• Demonstrable skill creating high-impact thumbnails and packaging that increase CTR and session starts.
• Proficiency in Adobe Premiere Pro (or similar) and post-production workflows.
• Excellent stakeholder management, communication, organisation and presentation skills; strong time management; collaborative, professional and adaptable, including during major breaking news.
• Experience running content calendars and end-to-end production workflows from pitch to publish.

How we'll look after you

We take good care of our people - and that means more than just a pay packet. Whatever your role, you'll get a range of benefits, including:

• 25 days' holiday (plus bank holidays), as well as an extra day after you've been with us for three, five and 10 years. We also have a scheme to help you buy extra holiday if you want to.
• An…