Rental Sales Representative

With over 50 years of commitment to our customers and the communities we serve, RION Equipment offers the stability of an established organization with the opportunity and energy of a growing business.

We invest in our employees through hands-on training, technical and professional development, and opportunities for career growth. Our culture is built around hard work, strong relationships, safety, teamwork, and delivering equipment solutions that help our customers succeed.

At RION Equipment, employees have the opportunity to make an impact, bring forward new ideas, and help shape how we grow in the markets we serve.

RION Equipment is looking for a driven Rental Sales Representative to develop and grow our rental business. This is an opportunity for a motivated sales professional to build a territory, establish new customer relationships, and make a name for themselves in the heavy equipment industry.

This is not a role where you will inherit an established book of business. We are looking for someone who is energized by the opportunity to build a territory from the ground up, prospect for new customers, create opportunities, and develop long-term relationships in a growing market.

The ideal candidate is a hungry, resilient, positive, and self-motivated salesperson who enjoys being in the field, meeting customers, identifying equipment needs, and creating rental solutions that keep their businesses moving.

Primary Job Duties

• Develop and grow rental business throughout the assigned territory, focusing on new account acquisition and long-term customer development.
• Prospect for new business through customer and jobsite visits, cold calling, lead follow-up, networking, referrals, and other in-person sales activities.
• Build a book of business by identifying organizations with heavy equipment and material handling rental needs and developing relationships with key decision-makers.
• Consult with customers to understand their applications, equipment requirements, project timelines, and operational challenges, then recommend appropriate rental solutions.
• Develop strong knowledge of RION Equipment's rental fleet and capabilities, including heavy equipment, material handling equipment, and related solutions.
• Prepare and deliver rental proposals, follow up on opportunities, negotiate business, and convert prospects into long-term customers.
• Maintain regular contact with customers to identify upcoming projects, equipment needs, and additional rental opportunities.
• Partner with rental operations, service, and other internal teams to ensure customers receive responsive support throughout the rental experience.
• Maintain an active sales pipeline and consistently identify new business opportunities within the assigned market.
• Track sales activity, customer opportunities, and territory development while maintaining accountability for individual sales performance and growth.
• Represent RION Equipment professionally in the market and help establish the company as a trusted heavy equipment rental partner.

Skills & Qualifications

• 2+ years of sales experience preferred, ideally within heavy equipment, equipment rental, material handling, construction equipment, industrial equipment, or a related industry.
• Demonstrated ability to prospect, develop new business, and build lasting customer relationships.
• Comfortable operating in a new-business-focused sales environment without an established book of business.
• Strong relationship-building and consultative selling skills with the ability to understand customer applications and recommend equipment solutions.
• Self-motivated and comfortable spending significant time in the field developing customer relationships…