Digital Marketing & Ecommerce Manager

Position: Digital Marketing & Ecommerce Manager (Permanent)
Location: North West Leicestershire

Digital Marketing & Ecommerce Manager

Coalville

£35,000 - £40,000

Company Profile

A fabulous opportunity to join an East Midlands based leading manufacturer and supplier of sustainable building and construction materials. Offering an excellent modern working environment and a positive collaborative company culture. As Digital Marketing Executive to work across a portfolio of brands in a fast growing, dynamic business that operates in both B2B and B2C sectors.

What’s on offer?

* Scope for progression

* Free parking

* Thriving SME, fast paced working environment

* Company pension

* What will you do as Digital Marketing & Ecommerce Manager?

* Drive the strategies that increase digital reach of 4 brands and grow net contribution

* Implement best practices for launching new products across 4 websites, including content creation

* Create, update, and regularly monitor the product content on all ecommerce storefronts

* Monitor web analytics and make suggestions for improving UX with a goal of increasing key conversions

* Create, develop, execute, monitor and continually improve our conversion-focused PPC campaigns with a goal to improve ROI

* Monitor automated email campaigns (e.g. cart abandonment and other conversion follow-up emails)

* Paid/general social media marketing, email marketing, SEO, keyword research, Google Analytics, and website UX

What do you need as Digital Marketing & Ecommerce Manager ?

* Experience in an ecommerce business

* Hands-on experience in managing and maintaining e-Commerce websites/portals

* In-depth knowledge of the ecommerce space

* Knowledge of online sales strategies

* Knowledge of Google Analytics, interpreting reports, segments, dashboards with an ability to dive in to find insights

* Strong experience with user focused website optimisation/enhancement leading to improved revenues and improved customer experience

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