Assistant Brand Manager; Digital Focus - FTC

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Location:

Castleford, United Kingdom, WF10 5HX

Job

Together, we’re on a mission to make good health more affordable and accessible, to help millions around the world enjoy healthier lives. It’s a mission that bonds our people across nearly 60 countries and a rich, diverse variety of nationalities and backgrounds. Working here means working with the world’s leading manufacturer of generic medicines, and the proud producer of many of the products on the World Health Organization’s Essential Medicines List.

Today, at least 200 million people around the world take one of our medicines every single day. An amazing number, but we’re always looking for new ways to continue making a difference, and new people to make a difference with.

As Assistant Brand Manager, you will support the delivery of brand and digital marketing initiatives across consumer healthcare brands, with a strong focus on working collaboratively with the new Global HUB process. You will work closely with the global team to adapt toolkit assets for the UK market, managing content approvals, ensuring compliance, cultural relevance, and brand consistency. This role offers exposure to digital channels, social media, PR, and website management, while contributing to brand planning and execution.

• Assist in coordinating organic and paid social media content with agency partners
• Manage internal approval processes for digital content via PAGB and Veeva systems
• Support execution of social media adsets (Meta, Tik Tok), including scheduling and performance tracking
• Provide administrative and coordination support for PR activities and press office tasks
• Assist in preparing materials for proactive and reactive media communications
• Support website content updates, blog development, and SEO activities under guidance from the brand team
• Monitor analytics and compile reports to inform improvements
• Help adapt global toolkit assets for local market use, ensuring compliance and relevance
• Gather local insights and share feedback with global teams
• Assist in implementing integrated digital campaigns across paid media, social, PR, and owned channels
• Coordinate with cross-functional teams to ensure timely delivery of assets and messaging consistency
• Support budget tracking, PO raising, and invoice processing for digital activities
• Ensure compliance with internal processes and regulatory requirements
• Monitor competitor activity and digital trends to identify opportunities for improvement
• Assist in reporting KPIs and ROI for digital campaigns
• Contribute to team upskilling by sharing learnings from digital activities

• Experience or strong interest in marketing within consumer healthcare or FMCG sectors
• Basic understanding of social media platforms, SEO, and digital marketing principles
• Strong organizational and project coordination skills
• Ability to work collaboratively with agencies and internal teams
• Analytical mindset and willingness to learn budget management processes

We support our people through every stage of their journey with us. Our flexible reward platform puts you in control, empowering you to tailor your benefits to fit your lifestyle, priorities, and what matters most to you. With 25 days of annual leave that grows with your service, the flexibility to purchase additional days, and two dedicated volunteering days each year, your time off is truly yours to enjoy, recharge, and give back.

We prioritise your health with private medical insurance, life assurance, critical illness cover, and income protection.

Whether you're growing your family or pursuing new adventures, our enhanced maternity and paternity leave, sabbaticals, and hybrid working policies are here to support you through life’s most meaningful moments. Financial wellbeing matters too, which is why we offer an enhanced pension scheme, access to a discount store, and free financial coaching through Bippit.

To help you grow with confidence, we offer a structured training and development…