Business Director

Company Description

We are the ROI agency, apositionwe haveproudlyheld trueto since 2005. Our more than 6,000specialistsacross
95marketsofferunparalleledcapabilitiesin

Media,Data,Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’businesses.

Over the years, we have evolved our definition of ROI, as it has changed with the ever- complicatedcommunicationslandscape.

ROI isnolongersimplyaboutthemost efficient planning, buying and reporting of media.

Yes,ROIisaboutdelivering Returnon Investment ;butit’salsoaboutgoingbeyondtodelivera

Returnon Imaginationandmoreintegratedexperiencesthatinspire Growth .Top-line growth

forourclients’businesses,growthforourpeopleandgrowthforourculture.

Poweredbyourbest-in-classproprietarytoolsanddata,ourworkspansthefullspectrumof media communications, from analytics, data and technology to performance marketing, content and superior trading.

Thisbreadthmeanswedeliver Insightthatliesattheintersectionofconsumer,category,and brand, attributing every budget to stronger business outcomes.

Itmeanswedelivermorecreativemediasolutionsthatbringtogetherbest-in-class strategy, planning and the power of Publicis Groupe to ensure distinct and more personal brand experiences for our clients.

Itmeansweadoptnewdataanalyticsandvalueoptimisationtechniqueswhilebuilding

relationshipswithsomeoftheworld’smostexcitingstart-ups.

Weleverageover
30yearsof media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward–thinking and accountable to our clients.

AtZenith,weultimatelyseekoutamoremeaningfulkindof

ROI. Ouruniquewayofthinking inspires growth for some of theworld’s leading brands,including

Coty,Electrolux,Essity, Lactalis, Luxottica, Nestlé, Nomad Foods, Reckitt,Tik Tok and Verizon.

ABOUT THE ROLE....

This role is dedicated and will sit within the new team at Zenith International leading the global Digital Hub (social, search, programmatic activation) and overall business development and growth of the digital account. You will be expected to form a strong relationship the client team and heads of biddable channels, to collaborate and develop digital excellence, growth, and meaningful insight informing future media planning.

Reporting into the Head of Digital Operations, with a dotted line into the Global Client Lead for the account – one of the world’s largest and most exciting alcohol groups, with several globally known brands in numerous categories.

ABOUT THE WORK.....

• Accountable for leading the overall business development and growth of Account’s digital throughout centrally activated media and projects. Package and sell in new services and solutions to global Account’s clients to drive account growth and profitability
• Drive digital buying excellence, and utilisation of Value Based Solutions to deliver guaranteed outcomes for the client and agency objectives, remain POC for senior clients
• Identify strategic business development opportunities in-line with Account’s global digital aspirations and objectives
• Communicate to senior global Account’s clients Zenith International’s value and capabilities with the objective of expanding the existing SOW, including new incremental digital channels, markets, and business units

• Collaborate with wider agency digital leadership and departments to deliver the identified new services and solutions, build a business case for any required funding to create/deliver new solutions (In partnership with Head of Digital Operations)

• Within quarterly and annual commercial planning, identify and forecast areas of commercial efficiency and growth across your Digital Hub P&L, and additional revenue driving services or solutions

• Develop, own and iterate in the digital Hub vision and strategic areas of focus on an annual basis. Clearly communicate and set expectations with all Hub team members
• Accountable for identified areas of improvement across digital quality, efficiency, and effectiveness activated by the Hub…