Content producer and creative strategist Job Central London area,City of Westminster England UK,Creative Arts/Media

Location: City of Westminster

Role Summary

We’re looking for a hands‑on Content Producer + Creative Strategist to grow a London aesthetics clinic and training academy through high‑performing short‑form content. Your job is to consistently bring strong hooks + subjects, turn them into a clear weekly/monthly plan, and drive the creation of educational, “viral‑style” posts that convert into book‑ings and course enquiries.

Key Outcomes (what success looks like)

A steady pipeline of scroll‑stopping hooks and content subjects.
Faster, smoother content production (less chasing, fewer delays).
Consistent posting with content that is on‑brand, educational, and built for reach + conversions.

Core responsibilities

Hooks, subjects, and content ideas (primary focus).
Create and maintain a weekly Hook Bank tailored to aesthetics (myth‑busting, before/after education, mistakes to avoid, FAQs, trend reactions).
Present hook + subject combinations ready for filming (example: “Stop doing this after Botox” + aftercare mistakes).
Turn clinic FAQs, objections, and trending topics into strong angles designed to perform.
Write short outlines for each Reel: hook, key points, CTA(book consult / DM / course enquiry).

Content strategy for growth + conversions.
Build content around clear pillars: education, authority, results, behind‑the‑scenes, student outcomes, offers (as needed).
Spot what’s working and double down (repeat winning formats, series, and hooks).
Propose repeatable weekly series (e.g., Myth of the Day, Aesthetics Mistakes, Consultation Truths).

Content production + planning (execution).
Create a weekly and monthly content plan (ideally 2–4 weeks ahead).
Coordinate filming days: what we’re filming, in what order, and what’s needed (props, before/after permissions, etc.).
Turn raw ideas into a production‑ready list so filming is fast and simple.

Packaging + performance direction (viral mechanics).
Give clear direction to the editor on pacing, captions style, cut points, b‑roll needs, and retention moments.
Ensure each post has: a strong first 1–2 seconds, clear value, and a direct CTA.
Review drafts quickly and request edits based on performance principles (clarity, speed, hook strength).

Posting support (optional depending on team).
Work with the social media manager to schedule posts, write/approve captions, and ensure consistency.
Recommend posting frequency/timing based on performance, not guesswork.

Weekly Deliverables (example)

15–30 new hooks (with subjects) added to a shared Hook Bank.
5–10 Reel outlines ready to film.
1 weekly content plan (what’s being posted and why).
Feedback on edits focused on retention and clarity.

Required experience / skills

Proven experience growing accounts with short‑form content (IG Reels/Tik Tok/Shorts).
Strong copy instincts: hooks that feel natural, not cheesy.
Understands viral structure: hook, retention, pattern breaks, payoff, CTA.
Organized and fast: can keep production moving and hit deadlines.
Comfortable working with a medical/aesthetics brand (professional, compliant tone).

Nice to have

Experience in aesthetics/beauty/wellness content.
Basic design sense for covers/carousels (not required if we have a designer).
Ability to interpret analytics (saves, shares, watch time, retention).

Working style

Proactive and quick: brings ideas without being chased.
Collaborative: works closely with the founder (on‑camera expert), editor, and social media manager.
High standards: on‑brand, clear, and consistent.

Job Details

Experience:

Required
Languages:

English – Advanced
Employment:
Full‑time
Salary: £500 – £800 monthly
Benefits:
Yes depending on quality of work
Starting time:
Immediate start!

About By Narjis Clinic

An aesthetic clinic.

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