FP & Manager - DTC

Position: Ugg FP & A Manager - UGG DTC
Location: City Of London

FP&A Manager - UGG DTC

At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us.

The Role:

As FP&A Manager, UGG DTC, you will lead financial planning and analysis for UGG’s Direct-to-Consumer (DTC) channels and support reporting across Deckers brands and channels throughout EMEA. Working closely with our UGG e-Commerce and Retail teams, you will own robust seasonal and annual planning and forecasting for a DTC business.

You will turn financial and commercial data into meaningful insights, identifying risks and opportunities and partnering with key stakeholders to help achieve brand objectives. Reporting to the Head of FP&A and managing one FP&A Analyst, you will play an important role in strengthening how we plan, collaborate, report, and make decisions across our DTC channels. This is an opportunity to combine commercial thinking, curiosity, and financial expertise to see beyond the numbers and help move the business forward.

Your

Impact:

• Act as a trusted finance business partner to the UGG e-Commerce and Retail teams, providing thoughtful challenge, insight, and support.
• Own preparation of the full P&L across UGG stores and , from annual planning and quarterly reforecasts through ongoing performance reporting.
• Lead planning and reforecasting discussions, partnering with business leaders to manage risks and opportunities and ensure timely delivery.
• Challenge plans and forecasts using commercial awareness, historical performance, trends, and regional and corporate targets.
• Review seasonal sales performance, future sales targets, margin performance, full-price and markdown activity, and cost forecasts, including marketing and travel.
• Deliver timely, value-adding brand reporting and management information that turns financial and non-financial data into actionable insights.
• Prepare inputs for senior management and executive reporting, including Annual Plan, Quarterly Reforecasts, M , and Q  materials, and present quarterly financial results to executive-level stakeholders and the UGG team.
• Partner with the Trading Director on robust quarterly projections, supported by clear assumptions and commentary, and communicate projections across the wider business.
• Support the Head of FP&A in executing the Brand Plan and achieving EMEA sales and margin objectives.
• Manage, coach, and develop one FP&A Analyst while promoting accountability, effective training, and continuous learning.
• Work closely with the HOKA FP&A team to build consistent brand and channel reporting and share best practices.
• Maximize available EMEA and global reporting tools while supporting adoption of platforms such as Tableau and Power BI, including training where needed.
• Drive continuous improvement in FP&A reporting, planning, processes, and business self-sufficiency.
• Take ownership of recurring FP&A touchpoints, including weekly trade, billings, planning, reforecasts, and reporting, while providing ad hoc analysis as business needs evolve.
• Build strong relationships across Commercial, Finance, and the wider EMEA organization, becoming a trusted point of contact for FP&A support.

COME AS YOU ARE

We celebrate diversity-of your background, your experiences, and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.

Who You Are :

• Driven and self-motivated, able to partner effectively across the business
• Articulate and curious
• Uses logic to solve difficult problems with effective solutions
• A supportive people leader who builds strong relationships, encourages collaboration, develops others, and shares best practices.

We would Love to Hear from People with:

• A fully qualified finance professional (ACA, CIMA, or ACCA) with planning and analysis experience at Manager level.
• A commercially minded FP&A business partner who brings drive, curiosity, adaptability, and a focus on adding value and seeing beyond the numbers.
• Experienced in business partnering with commercial leaders and comfortable constructively challenging and influencing senior stakeholders.
• Able to interpret complex financial and non-financial information and…