Ad Tech Business Director

Company Description

We are the ROI agency, apositionwe haveproudlyheld trueto since 2005. Our more than 6,000specialistsacross
95marketsofferunparalleledcapabilitiesin

Media,Data,Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’businesses.

Over the years, we have evolved our definition of ROI, as it has changed with the ever- complicatedcommunicationslandscape.

ROI isnolongersimplyaboutthemost efficient planning, buying and reporting of media.

Yes,ROIisaboutdelivering Returnon Investment ;butit’salsoaboutgoingbeyondtodelivera

Returnon Imaginationandmoreintegratedexperiencesthatinspire Growth .Top-line growth

forourclients’businesses,growthforourpeopleandgrowthforourculture.

Poweredbyourbest-in-classproprietarytoolsanddata,ourworkspansthefullspectrumof media communications, from analytics, data and technology to performance marketing, content and superior trading.

Thisbreadthmeanswedeliver Insightthatliesattheintersectionofconsumer,category,and brand, attributing every budget to stronger business outcomes.

Itmeanswedelivermorecreativemediasolutionsthatbringtogetherbest-in-class strategy, planning and the power of Publicis Groupe to ensure distinct and more personal brand experiences for our clients.

Itmeansweadoptnewdataanalyticsandvalueoptimisationtechniqueswhilebuilding

relationshipswithsomeoftheworld’smostexcitingstart-ups.

Weleverageover
30yearsof media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward–thinking and accountable to our clients.

AtZenith,weultimatelyseekoutamoremeaningfulkindof

ROI. Ouruniquewayofthinking inspires growth for some of theworld’s leading brands,including

Coty,Electrolux,Essity, Lactalis, Luxottica, Nestlé, Nomad Foods, Reckitt,Tik Tok and Verizon.

Are you a digital ad tech leader who thrives on driving innovation, shaping global strategy, and enabling transformational change? We’re looking for an Ad Technology Business Director to join our global team on an initial 12-month fixed-term contract
, leading strategic technology and data initiatives across 40+ markets for one of the world’s biggest CPG brands.

This is a high-impact role where you’ll collaborate with local, regional, and global stakeholders to bring cutting-edge advertising technology, data solutions, and operational excellence to life. You’ll be the bridge between product, technology, media activation, and market teams—ensuring seamless delivery of both day-to-day support and major strategic projects.

• Lead the activation, governance, and optimisation of digital advertising technology solutions across global markets.

• Work closely with verification and measurement partners to ensure compliance with brand safety, marketing standards, and market requirements.

• Drive global rollouts of advanced solutions—including Dynamic Creative Optimisation—and support markets by solving challenges, improving workflows, and fostering adoption.

• Develop future-ready ad tech roadmaps aligned with business transformation goals and the evolving digital landscape.

• Champion integration of AdTech with Mar Tech, retail media, and commerce platforms—ensuring accuracy, interoperability, and measurement integrity.

• Support onboarding, training, and capability building across global teams to raise knowledge, performance, and adoption of best practices.

• Bring forward guidance on emerging technologies, from data privacy and clean rooms to blockchain, AI, CDPs, and more.

• Manage cross-functional implementation of data and technology initiatives while ensuring operational excellence, scalability, and financial clarity.

• Host regular knowledge-sharing sessions and play a key role in quarterly business reviews.

• Lead successful delivery of tech and data integration projects end-to-end.

• Deep understanding of the digital advertising ecosystem—including platforms such as DV360, Google Campaign Manager, SA360, DSPs, and more.

• Strong working knowledge of Dynamic Creative Optimisation tools and approaches.

• A track record of…