Senior Growth Marketer

About Freetrade

Freetrade’s mission is to become the default place to invest. Investing has been too complicated and expensive for too long, keeping millions from making the most of their savings.

We’re changing that.

We’re building our team and looking for people who are excited to reshape how our customers invest and grow their wealth. If you’re driven by solving complex problems and building innovative products, you’ll fit right in.

2025 is a big year for us. In January, we announced a game changing deal to become part of the IG Group. We’ll continue to operate as an independent business while gaining access to the resources and support of an established leader in the space.

This year, we’re accelerating our roadmap and taking our products to the next level. We’re building new features like mutual funds, bonds, and family investment tools. We’re also exploring how we can leverage AI to deliver an even better experience for our customers.

We are looking for a highly analytical and commercially driven Senior Growth Marketer to accelerate customer acquisition across Freetrade’s mobile app and marketing website.

This role will play a key part in executing Freetrade’s growth plans, contributing to strategy through data-led insights and hands-on optimisation across digital channels. You will combine deep performance marketing expertise with strong numerical and creative capabilities, helping to shape how Freetrade drives efficient, scalable growth.

The ideal candidate is execution-focused, fast-paced, and goal-oriented
, with a proven ability to deliver measurable commercial outcomes and improve unit economics through disciplined testing, analysis, and optimisation.

If you’re passionate about driving results, optimising performance, and making an impact, we’d love to hear from you!

Customer Acquisition Execution

• Plan, execute, and optimise acquisition campaigns across Apple Search Ads, Google App Campaigns, Meta, Tik Tok, Snap, Reddit, and programmatic platforms to drive efficient, scalable growth.
• Implement and test App Store Optimisation (ASO) initiatives to increase visibility and conversion across app stores.
• Collaborate with the product and design teams to improve web-to-app journeys, conversion rates, and onboarding experiences.
• Experiment with new channels, creative approaches, and audience strategies to identify scalable opportunities.

Creative Development & Optimisation

• Lead the creative briefing process, translating data insights into clear creative hypotheses and test briefs.
• Collaborate with design and content teams to develop high-performing creative assets across all digital channels.
• Analyse creative performance data to identify winning concepts and continuously refine messaging and format strategies.
• Manage structured creative testing frameworks to optimise campaign performance and learning velocity.

Performance Measurement & Reporting

• Monitor and report on key metrics, including CAC, LTV, ROAS, conversion rate, and payback period, providing insight and recommendations to drive improvement.
• Maintain accurate tracking and attribution through GA4, Firebase, GTM, and MMPs (Apps Flyer, Adjust, or Branch).
• Partner with the data team to develop dashboards and reporting frameworks that clearly communicate performance and commercial impact.
• Use quantitative analysis to inform decision-making, campaign prioritisation, and budget reallocation.

Budget Management & Forecasting

• Manage acquisition budgets with a focus on spend efficiency, forecasting accuracy, and ROI.
• Contribute data-driven insights to budget planning, helping to align spend with business objectives and growth targets.
• Produce regular performance reports and financial summaries for senior stakeholders.

Cross-Functional Collaboration

• Work closely with the Head of Growth to inform business strategy through campaign performance insights and market learnings.
• Collaborate with product, data, and design teams to ensure alignment across acquisition, conversion, and measurement frameworks.
• Support strategic planning by providing evidence-based recommendations to improve growth efficiency.
• Champion a test-and-learn approach across the…