Digital Marketing Manager

Location:

London, United Kingdom
Date Posted:
Oct 8, 2025

The Maples Group is a standard bearer in financial and legal services, trusted by many of the world’s largest hedge fund managers, private equity firms and international corporations.

Our distinction flows from our carefully curated team: 2,500+ professionals characterised by tenacity, ethics and exacting excellence. We hire smart and sharpen smarter, arming talent with best-in‑class resources and skills. Operating in key financial centres across the Americas, Asia, Europe and the Middle East, our international presence offers a unique springboard for career development and cross-cultural immersion. Our side‑by‑side financial and legal services are similarly ripe for interdisciplinary learning and growth.

The Maples Group looks to add a London‑based Marketing Manager to our team and invites eager and qualified candidates to apply. We are committed to diversity, inclusion and equality of opportunity as we attract, retain and develop world‑class talent.

Our merit‑based culture suits professionals in pursuit of boundless careers and lives. Beyond their acumen, team members are collaborative and conscientious, bringing a healthy sense of drive and purpose to each interaction and to all aspects of their work.

The Digital Marketing Manager reports to the two Directors of Marketing and manages the Digital Marketing Specialist. Its tactical responsibilities feed one larger objective: to ensure the Maples Group has a market‑leading presence across all digital media platforms. The successful candidate will work with members of the BD&M team, partners, business heads and other senior stakeholders across all offices on the creation and delivery of digital marketing strategies and campaigns.

This role also acts as a central resource for digital marketing across the Group, supporting our Legal, Fiduciary and Fund Services divisions. It will play a key role in aligning digital strategies across practice groups, business units including promoting platform governance, and driving innovation across areas such as social media, email marketing, video and audio channels, paid media, website content and performance, and analytics.

While the role works in close partnership with existing Fiduciary and Fund Services digital marketing colleagues, it supports rather than manages those individuals directly.

• Collaborate with the Directors of Marketing to develop a comprehensive Group digital and marketing strategy aimed at increasing brand awareness, generating new business opportunities and enhancing overall client experience.
• Work closely with the BD&M senior leadership team to influence practice group and business unit specific digital strategies that demonstrate results and drive client growth. Work alongside Marketing Managers to ensure alignment is achieved across all digital initiatives, championing a culture of a One Group mindset across the BD&M function and wider organisation.

• Oversee all social media platforms and activities.
• Monitor, analyse, and report on social media performance, using insights to refine strategies and maximise engagement.
• Stay abreast of social media trends, platform updates, and best practices, ensuring the Group's approach remains current and effective.
• Integrate social media activity with broader digital campaigns to support audience engagement and lead generation.
• Advise on platform‑specific best practices for social media content and visual design, ensuring brand consistency and audience relevance.

• Work with our marketing specialists on the creation, editing, and publication of website content, ensuring accuracy, consistency, and alignment with the Group's brand and objectives.
• Work with internal stakeholders to update practice area pages, people profiles, news items, and insights.
• Optimise website content for search engines (SEO) to improve visibility and drive relevant traffic.
• Ensure all website content complies with the Group's quality standards.
• Liaise with our internal web team as required for technical updates and…