Global Go-to-Market Manager – Seasonal Collections & Exclusives

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For a quarter of a century, the Jellycat family has brought joy, wonder and playful fun to people of all ages, in every part of the world. Utterly original and in a class of their own, it is among the most loved and collected toys of its kind.

• Lead the global planning and execution of seasonal collections (e.g., Valentine’s Day, Christmas) and exclusive product launches (e.g., retail partnerships, location-based experiences, collaborations).
• Act as project lead for seasonal and exclusive launches, coordinating input from Category Managers, Design, Marketing and Sales.
• Own the global go-to-market toolkit for seasonal and exclusive launches, including positioning, messaging, creative assets and launch playbooks.
• Work with regional commercial teams to support the development and execution of local market exclusives, ensuring alignment with the global gate-stage process.
• Manage timelines, approvals and deliverables through the gate-stage NPD framework, ensuring launches are delivered on time, to budget, and with commercial rigour.
• Work closely with commercial teams to ensure exclusives meet commercial needs, strengthen relationships and deliver unique brand experiences.
• Monitor and analyse performance of seasonal and exclusive launches, reporting learnings and insights back into future planning.
• Ensure all activities reinforce Jellycat’s brand values and contribute to long-term category health and portfolio strategy.

• 5+ years of proven experience in product marketing within luxury consumer goods.
• Experience working with luxury brands, specifically those sold in high-end retail environments; deep understanding of the expectations and demands of luxury consumers and retailers.
• Familiarity with stage-gate or structured NPD frameworks.
• A track record of working with retail partners on exclusive collaborations.
• Excellent communication and stakeholder management skills, able to align global and regional teams.
• Strong project management skills with the ability to manage multiple launches at pace.
• Strong interpersonal skills with a proven ability to collaborate with global, cross-functional teams (e.g., Sales, Design, Operations) to drive product success.
• Experience working in global markets, understanding diverse consumer behaviours and preferences across regions.