Head of Content

The Role

Following a recent departmental restructure, we’re entering an exciting period for the content team. This shift in the team structure highlights our commitment to making best in sector content – all in the name of our mission; to ensure all breast cancers are diagnosed early and accurately in young people.

We’re looking for an exceptional Head of Content who will be responsible for delivering our holistic content strategy over the next year. You’ll oversee the management, production and strategic placement of all organic content across Coppa Feel!’s channels, and in-house paid campaign activations. You’ll help shape Coppa Feel!’s approach to content so that it appeals, resonates with and converts our key audience of 18–24 year olds, as well as our supplementary audiences, across website, email and social channels.

You’ll work closely with the Head of Marketing and alongside other Heads of Dept, bringing your expertise and knowledge to leadership discussions to help shape the future of the organisation. You’ll report to the Marketing Director and will line manage the Social Media Manager, Content Manager, and Web and Email Manager, and will have exposure to the Senior Management Team.

This is a hybrid role, with the expectation that you will attend the London office 2 days per week. You’ll be required to attend the office for quarterly team meetings, department meetings and in person training, but we’ll provide plenty of notice for when you’re required to be in for these purposes.

This is a fixed term role for 8 months.

• Work as a valued part of the Coppa Feel! leadership team to deliver the organisational strategy, shape the culture and influence cross departmental ways of working.

• Deliver the holistic content strategy across digital and social channels (including website, email, search, social, and content creators) that will enhance the annual marketing strategy and drive awareness of Coppa Feel! and our mission amongst 18–24 year olds.

• Responsible for overseeing a team creating and producing innovative content that’s insight driven and market leading.

• Oversee production plans delivering our year round ‘always on’ organic content (web, email, social).

• Lead and inspire creativity across the organisation with a view to becoming social first in everything we do.

• Work with the Web and Email Manager, Content Manager, and Social Media Manager to develop and deliver a content optimisation test and learn programme.

• Work with the Web and Email Manager to optimise Coppa Feel!’s website and third party agencies to research, plan and execute Search Engine Optimisation and paid search strategies.

• Work with the Web and Email Manager to develop and deliver the annual website and email content plan, including an optimisation plan.

• Work with the Social Media Manager to produce social first content year round, in line with the social media and content strategy.

• Work with the Content Manager to produce best in class long form content and content creator partnerships.

• Oversee in house paid social media campaigns, primarily on Meta, with support from the Social Media Manager. Deliver training to the Social Media Manager to help them work towards activating these independently.

• Oversee delivery of workflow processes for managing the content lifecycle, including producing, distributing, measuring, and retiring content.

• Ensure all content is consistent with brand guidelines and tone of voice.

• Oversee capacity of the Content Team.

• Line manage the Content Manager, Social Media Manager and Web and Email Manager.

• Ownership of the Content Team budget and quarterly re-forecasting.

• Contribute to quarterly all staff team meetings.

• Ensure rigorous reporting and analysis of social and digital activity to ensure delivery of planned KPIs, with an ambition to be constantly improving and evolving.

• Minimum 5 year’s experience working in a management-level, content-focused role, for example a Content/Creative Lead, Senior Digital Marketing Manager, Senior Content Manager, Head of Digital Marketing or Head of Content/Creative.

• Demonstrable experience in managing and…