Product Growth Manager
Listed on 2025-10-16
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Marketing / Advertising / PR
Client Relationship Manager, Digital Marketing, Marketing Strategy -
Business
Client Relationship Manager
Verisk Maplecroft is a leading global risk intelligence company headquartered in London, UK, with offices in Bath, Edinburgh, New York, and Singapore. For more than 20 years, we have helped multinational organisations understand where, how, and why their global operations, investments, and supply chains are ough our data, client-driven solutions, and expertise we provide unmatched insight into how organizations need to build resilience, sustainability and competitive advantage in an increasingly complex world.
About the Role
We are looking for a results driven Product Growth Manager to deliver on adoption, engagement, retention and growth initiatives for our existing client base. Through strategic client communications, go-to-market initiatives and cross-sell campaigns across our risk data and product suite, this role will be pivotal in deepening client relationships, maximizing product value, and ensuring our offerings remain indispensable within our growing list of client organizations.
This role focuses on maximising value from existing client relationships by identifying expansion opportunities and translating complex product features into compelling commercial value propositions. You will be the bridge between our product and account management and client service organisations, ensuring our client-facing teams are equipped with the tools and messaging needed to drive meaningful conversations on how our solutions help drive better outcomes for our clients.
You will leverage your deep expertise and technical curiosity in client growth strategies and product positioning to drive retention and enhance client growth by ensuring the right message about our solutions is delivered, in the right way, to the right stakeholders at the right time. You will work closely with our Product, Account Management, Client Success and Corporate Marketing teams to deliver on growth opportunities within our existing client portfolio, creating compelling value propositions that demonstrate how our solutions can drive business impact.
This position reports to the Head of Product with a dotted line to the Head of Marketing.
ResponsibilitiesMain Responsibilities
Client Communications & Retention
- Establish and maintain communications channels to ensure clients are regularly updated on product updates, new features, and best practices
- Partner with the key stakeholders to identify key moments in the client lifecycle where marketing can drive value
- Collaborate with research, product and marketing teams to develop engaging tools across the client lifecycle
- Build a strong client advocacy program, encouraging clients to share their success stories, participate in thought leadership opportunities, and act as references for new business
- Ensure consistent messaging and positioning across all client touchpoints and expansion conversations
- In partnership with Events, organize round tables with existing Product users to foster a community, exchange best practices and socialize product roadmaps
Client Growth & Cross‑Sell Campaigns
- Develop and execute client‑focused multi‑channel marketing campaigns that promote product adoption, retention and expansion
- Collaborate with Account Management, Product and Customer Success teams to identify expansion opportunities within current client accounts
- Conduct client research and market analysis to inform product strategy and cross‑sell targeting decisions
- Create targeted messaging frameworks for different client segments and expansion scenarios, leveraging deep product knowledge
- Report on campaign performance, client engagement, and expansion pipeline contribution using advanced analytics and KPIs that align with revenue growth objectives
Product Marketing & Messaging
- Develop compelling product positioning and messaging that differentiates our risk intelligence solutions and demonstrates clear ROI for existing clients
- Create product‑focused content including expansion case studies, ROI calculators, solution briefs, and competitive battle cards that resonate with current clients
- Support product launches with marketing and communications strategies focused on existing client adoption. This includes promotion of…
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