Marketing Manager

About us

One team. Global challenges. Infinite opportunities. At Viasat, we’re on a mission to deliver connections with the capacity to change the world. For more than 35 years, Viasat has helped shape how consumers, businesses, governments and militaries around the globe communicate. We’re looking for people who think big, act fearlessly, and create an inclusive environment that drives positive impact to join our team.

Government

Viasat Government delivers the requirements for voice, data, video services and cyber security with demand for global availability and utmost reliability. Whether a military commander on operations, a government official responding to a local emergency or a head of state conducting international affairs, we provide them with crucial access to voice and broadband data, where and when they need it.

Primary role purpose:

The Marketing Manager role for the International Government business area is a crucial tactical role. It not only provides input into the marketing direction of the defence and aeronautical campaigns for the business unit, but also ensures that the planning and implementation of associated activities and campaigns run on time and on budget, ensuring a positive impact on market penetration and customer happiness for International Government services within the global market place.

The manager will work closely with the other members of the government team to develop and implement a comprehensive marketing strategy that will drive the adoption and sales of new solutions and capabilities, establish a strong market presence, and support the sales team in engaging with target customers, including government agencies, defence contractors, and military organisations.

• Develop and collate all marketing plans and campaigns to support sales of aeronautical solutions package to both B2B and B2C audiences, including allocation and management of budgets and return on investment tracking.
• Be the liaison person for sales, business development and strategic programme teams as well as offer development to establish a campaign plan that fulfills the business units’ objectives and priorities across the aeronautical sectors in all geographies.
• Work with Marketing Director and aeronautical programme lead to develop, establish and maintain a compelling product set, brand, value proposition as well as cresting internal toolkit to highlight advantages, benefits, brand identity, market positioning and messaging.
• Develop marketing lead generation campaigns based on current capture business plan.
• Develop and maintain a strategic go to market campaign for the aeronautical solution.
• Establish and maintain a compelling online, social media, video and print image plan for the aero programme, to leverage lead gen and GTM campaigns.
• Produce a post product launch campaign to raise product awareness, generate interest and support sales objectives.
• Play a major part in the organisation of key marketing industry events, ensure collaborators are driving decisions and the events team are performing as briefed and planned. This includes affiliated, external customer, partner and internal events. Some attendance at events is also required.
• Liaise internally with different corporate marketing areas/teams, such as creative, digital, brand, events, internal and external communications as well as our operational teams to manage and ensure all content and collateral requests from team members are delivered on brand, on time and on budget.
• Support the development of all marketing material, collateral, for the new product based on key positioning and external messaging; including but not limited to sales presentations, visual graphics, website, brochure, white paper, case studies, articles, blogs and PR content; digital/online sales enablement tool.
• Support operational lead and wider organisation in the coordination of key internal communications including staff newsletters, reports and leadership updates as well as tracking campaign efficiency and return on investment.
• Liaise with the sales business lead and programme lead to evolve the robust…