Senior Performance Marketing Analyst; Italian Speaker

Senior Performance Marketing Analyst (Italian Speaker)

At , we live for the holidays. We are the European Travel-Tech leader in Dynamic Holiday Packages. With technology, we turn spontaneous thoughts into meaningful experiences, helping people travel the world.

is looking for a Senior Performance Marketing Analyst to play a crucial role within the Customer Acquisition team. We are looking for a professional who is a data lover, a bit obsessed by data driven approach, and capable of understanding the dynamics of both marketing and data departments. This person will mainly speak with Italian business stakeholders.

What your impact will be:

• Proactively define and review an overarching marketing strategy, based on data & insights, aligned with company business goals, identifying areas for optimisation and experimentation that can drive incremental gains in marketing effectiveness and efficiency.
• Supervise the reporting for the Customer Acquisition departments in order to have hands on the main marketing channel every day, communicating effectively performance trends and insights to the manager.
• Collaborate closely with Data & Analytics team, to ensure alignment and coherence of overall data initiatives. It’s fundamental to understand the DB structure and the dynamics in order to extract and analyse data, also if they could come from various sources including digital marketing platforms, website analytics, and third‑party data.
• Partner with our marketing teams inside and outside the Customer Acquisition department, create a strong connection with SEM, SEO and Display teams offering the proper support in setting the marketing strategy, based on analytics.
• Create a similar connection with the other marketing teams not in the Customer Acquisition department, in order to understand if and how “external factors” can affect the overall performance.
• Stay abreast of emerging trends, best practices, and innovations in marketing analytics and technology to identify opportunities for continuous improvement and innovation.

• SQL and Excel skills are a must for this role, as it would be fundamental to query the DB, extract the data and manage them.
• Experience in digital marketing, understanding the main dynamics and be able to set a proper strategy following a data driven approach.
• Proactive analytic mindset able to transform raw and unstructured data into valuable actionable marketing insights.
• Proficiency in understanding, leveraging, implementing and measuring Marketing Technology stacks needed for digital marketing (Mar Tech).
• Strong problem‑solving skills and the ability to think critically and analytically to address complex data challenges and drive innovative solutions.
• Strong verbal and written communication skills to effectively convey technical concepts and insights to non‑technical stakeholders, including marketing teams, executives and cross‑functional partners.
• Adapting to changing priorities, technologies and business requirements in a dynamic and fast‑paced environment.
• Mandatory Italian language.
• Fluent in English to efficiently communicate with both international team members and stakeholders.
• Expertise in Paid Search advertising platforms such as Google Ads, Google Search Ads 360, Facebook Ads and other relevant platforms.
• Comprehensive understanding of Google Analytics 4 and related Big Query data models.
• Already set marketing strategies and/or has experience in budgeting/marketing budget/OKR definition etc.
• Experience in the programming language Python.

Perks of working with us:

• An inclusive, friendly, and international environment (you’ll be working with colleagues from +10 countries and over 48 nationalities).
• Shorter working week (36h as full‑time), with a half working day on Fridays.
• Flexible start and end of the working day.
• Possibility to work from anywhere for a period of time per year defined according to local regulations.

• Fri‑Yays: half a day on Friday morning with a no‑meeting mandate and dedicated to deep work, personal growth, learning and training and/or focus time.
• Professional and managerial skills…