Senior PPC Executive

Company Description

We are the ROI agency, a position we have proudly held true to since 2005. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses.

Over the years, we have evolved our definition of ROI, as it has changed with the ever- complicated communications landscape. ROI is no longer simply about the most efficient planning, buying and reporting of media.

Yes, ROI is about delivering Return on Investment; but it’s also about going beyond to deliver a Return on Imagination and more integrated experiences that inspire Growth. Top-line growth for our clients’ businesses, growth for our people and growth for our culture.

Powered by our best-in-class proprietary tools and data, our work spans the full spectrum of media communications, from analytics, data and technology to performance marketing, content and superior trading.

This breadth means we deliver Insight that lies at the intersection of consumer, category, and brand, attributing every budget to stronger business outcomes.

It means we deliver more creative media solutions that bring together best-in-class strategy, planning and the power of Publicis Groupe to ensure distinct and more personal brand experiences for our clients.

It means we adopt new data analytics and value optimisation techniques while building relationships with some of the world’s most exciting start-ups. We leverage over 30 years of media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward–thinking and accountable to our clients.

At Zenith, we ultimately seek out a more meaningful kind of ROI. Our unique way of thinking inspires growth for some of the world’s leading brands, including Coty, Electrolux, Essity, Lactalis, Luxottica, Nestlé, Nomad Foods, Reckitt, Tik Tok and Verizon.

ABOUT THE TEAM / DEPARTMENT....

• Dynamic Work Environment: Engage in a fast-paced, vibrant workspace that values innovation, agility, and creativity, providing varied and exciting challenges.
• Significant Client Impact: Play a crucial role in shaping client success stories through personalized strategies and tangible performance improvements.
• Career Growth Opportunities: Enjoy plentiful opportunities for professional advancement and skill development within a supportive company structure.
• Collaborative Team Culture: Be part of a team that values open communication, mutual respect, and collective problem-solving, ensuring a rewarding and inclusive workplace.

• Campaign Management:
  • Launch, manage, and optimise PPC campaigns across platforms such as SA360, Google Ads, Bing Ads, etc.
  • Monitor and adjust bids, budget allocation, and targeting to maximise ROI under modern search setup with AI technology. Maintain full accountability for the delivery and performance of paid search results.
  • Ensure account hygiene by adhering to industry best practices and conducting regular quality assurance checks and SQR.
• Performance Analysis and Reporting:
  • Analyse campaign performance metrics and provide key actionable insights and recommendations for strategy improvement.
• A/B Testing and Optimisation:
  • Conduct A/B tests for performance improvement and growth.
• Collaboration and Support:
  • Assist the manager and director with quarterly/monthly business reviews, post campaign analysis, commercial strategies, and identifying revenue growth opportunities. Understand the client’s needs, providing strategic advice and insights.
  • Support the adoption of new tools and help scale new initiatives post-test.
• Industry Knowledge and Tools:
  • Stay updated with industry trends, emerging technologies, and best practices.
  • Utilise tools for automation, reporting, and optimisation.

• Proficiency in paid search platforms (i.e. SA360, Google Ads, Bing Ads) and tools with revenue-driven objectives. Experience managing shopping/ performance max activity on Google and Microsoft advertising. Knowledge of Adobe Analytics is a plus.
• Strong Excel…