Paid Search Account Manager

Location: City Of London

Company Description

With a history that dates back over 80 years,
Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the centre of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, we are the flagship Publicis Media agency that uses our ‘Power of One’ business model, with teams that span multiple disciplines across clients such as Aldi, P&G, P&O Ferries, Primark, Samsung, Stellantis, and Visa.

We place a huge focus on our People and have driven flagship D&I and L&D programmes within Publicis Media; our goal is to help every individual reach their fullest potential and we encourage everyone to make “Brave Plays” in how they approach their work and their own career development. As a result, we have an exceptionally energised and committed talent base, all of us proud of our welcoming and supportive culture, as evidenced by our recognition as one of Campaign’s Best Places to Work for three years in a row (2021, 2022 and 2023) and most excitingly,
Media Week's Agency of the Year 2023!

Job Description

CLIENT - Samsung:

As part of the Samsung UK team, you will be working with a market leading business, at the forefront of the tech and media industry. You’ll collaborate with cross-functional teams to drive campaigns, optimize digital performance, and deliver engaging consumer experiences through data-driven insights. Ideal candidates are creative thinkers with strong analytical skills, a passion for technology, and a deep understanding of digital trends - not to mention a passion for Samsung's products!
THE ROLE
As a biddable AM you will be responsible for defining the optimal tactics, audiences, and placements across both search and social to deliver success against our KPIs. You will working with a team of activation experts across PMAX & AI Max, Demand Gen and Meta Advantage+, and able to test newer tactics like Social Search and Tik Tok Shop. Being biddable means prioritising the clients budget to what will deliver, being channel agnostic.

Candidate will need to have experience in both search and social activation, and be able to demonstrate strategic thinking that will drive performance across both channels through optimisation, testing, and innovation. Responsibilities

You will be responsible for:

• Media planning excellence – Developing media plans that deliver on the client KPIs and that also deliver the best commercial outcomes for Publicis Media. Always ensuring that all calculations are correct. Seeking opportunities to showcase innovative approaches and proven campaign strategies to all relevant stakeholders.

• Test and learn – Creating test and learn roadmaps with a particular focus on robust test designs, hypotheses and measurement. Bringing innovation to your Paid Search media plans & embracing a test & learn culture across the emerging solutions in market (cookieless, retail media data).

• Operational excellence – Driving brilliant basics across the team, and continuously work to deliver operational efficiencies through automation and smart thinking. Proactively organising workflow and implementing a process-driven approach for the full end-to-end implementation of multiple campaign types. Working with internal teams to manage finance queries and PO tracking and ensuring that the use of QA technology is mandated to mitigate errors.

• PCAs - Showcasing campaign performance across leading search engines like Google or Bing by providing in depth analysis that demonstrates results and key learnings that can easily be the basis of making future campaign decisions.

• Awards – Identify market-leading work that has been delivered by you and your team. Proactively, track upcoming award entry opportunities and draft submissions to play your part in the Paid Search team becoming recognised for award winning work.

• Client contact on weekly tasks – Build strong and trusted relationships with your clients by demonstrating that you understand your client’s business…