Senior Media Strategy Lead, Store & Services

Senior Media Strategy Lead, Store & Services

United Kingdom, London

Why Play Station?

Play Station isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The Play Station family of products and services including Play Station®5, Play Station®4, Play Station®VR, Play Station®Plus, acclaimed Play Station software titles from Play Station Studios, and more.

Play Station also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.

The Play Station brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Group Corporation.

Role Overview:

Playing a significant role in Sony Interactive Entertainment’s Global Marketing Department, you will partner with the Play Station Store & Services Growth Marketing team and lead development of global Media Strategies to support our flagship Play Station Plus subscription service, and Play Station’s multi-billion-dollar D2C businesses (Play Station Store and Play Station Direct). Media strategies should maximise ecommerce revenues & service subscriptions by creating the optimal conditions for highly effective, ROI-driven, direct response campaigns.

In this role, you’ll dovetail with Play Station’s internal Media planning and external media agency to ensure strategies are translated into actionable plans of activation and will be expected to work with cross functional marketing teams (e.g. CRM, Owned, Partnerships, Influencers) to understand how media is performing, and then update, iterate & modify strategies to ensure business goals are met.

You’ll be expected to demonstrate a keen understanding of evolving consumer behaviours, digital, eComm & subscription landscapes, and a range of audience and measurement techniques. You’ll be expected to understand how changing business and category factors impact strategies and provide recommendations to update/pivot accordingly. While an in-depth knowledge of digital media is required to perform this role, it is equally critical that you can combine this expertise with data-led analysis and creative thinking.

If you love the art of marketing and the science of attribution, this is a phenomenal role for you!

What you ll be doing:

• Responsible for developing annual global media strategies for Play Station Store, Plus & Direct, that achieve business objectives through innovative, insight-led, actionable media campaigns.
• Be the central point of contact for media strategy with the Store & Services Growth Marketing team
• Partner with Store & Services Growth Marketing leaders and key Marketing functions to develop robust Global Media briefs with internal and external partners on an annual & quarterly basis.
• Work closely with the in-house Play Station Media Planning team to ensure that media plans fully embody the media strategy and, across paid & owned media channels, that audiences and objectives are planned holistically.
• Understand how changing business and category factors may impact the strategy and provide recommendations/scenario planning to adjust accordingly.
• Be the Media Strategy lead in weekly S&S performance optimisation forums, helping to drive improvements in performance & developing investment business cases.
• Be a visible leader for performance-based marketing, helping to support the team’s evolution to become more performance focused.
• Develop positive relationships with senior media & marketing partners to lead DTC media narrative, increase X-portfolio orchestration, and maximise the impact of the media strategies.
• Support Global Store & Services Growth Marketing team to drive media & creative integration and inform development of optimal messaging/content/creative by audience and platform.

Performance Indicators:

• Directly deliver incremental revenue to SIE through analysis, optimisation, and iteration of media strategy
• Successfully grow the global Media team’s impact on Play Station’s global business, as measured by a blend of…