PPC Business Director

Company Description

Performics UK is the performance marketing arm of Publicis Media, committed to exceeding business goals by blending Data, Tech, Ops, and Talent to accelerate performance impact daily. With over two decades of experience, we harness technology and innovation to generate and convert consumer demand across search, social, display, and commerce channels. Embracing a deep understanding of consumer intent and behaviour, we thrive on data-driven insights, guiding our planning and optimisation processes through rapid trials, real-time enhancements, and intelligent analytics.

As the world’s first Performance Orchestration agency, we have a proven track record of driving performance impact across diverse sectors and markets, leveraging our industry expertise to innovate and transform swiftly. Performics is dedicated to delivering award-winning results and empowering all Publicis Media UK clients.

Our vision is to have a Paid Search product that we can be proud of, that stands up in the room, drives value for both clients and Publicis Media and has universal understanding across the business. We strive for:

• A department where employees feel recognised, fulfilled and energised to do great work

• Award winning work, thought leadership and features in every pitch

• The best product/technology and data on the market combined with the best client service

• Everyone pulling in the same direction. All brands talking to the same proposition

• Maximise every single commercial opportunity

The Paid Search team sits within the Performics unit of Publicis Media together with Organic Search, One Social, Retail Media and Affiliates. Paid Search works across a variety of Paid Search executions, including Search, Shopping, PMax, App and Demand Gen.

The Paid Search Business Director is a key leadership role, that will support the strategic growth and development of our Paid Search proposition through a best-in-class approach to several client accounts and the transformation of our Paid Search talent. You will be a trusted advisor to senior clients as well as your colleagues within the agency. With your Account Director and team of channel specialists, your primary goal will be to develop client strategy and elevate our Paid Search proposition, ensuring that you are working in lockstep with our overarching business strategy whilst delivering best in class client servicing.

This includes protecting existing revenue via client retention and driving growth through channel growth and innovative product adoption.

- Revenue growth – A primary focus is to create commercially driven proposals, expand our scope of work and collaborate with other areas of the business to deliver revenue growth and achieve common goals. You will achieve this by driving adoption of commercially beneficial tools and services, scaling proprietary technologies.

- New Business – You will become a champion of our Paid Search proposition and lead new business pitch responses. You will ensure the Performics Paid Search credentials are widely known across the Paid Search community and beyond. You will also elevate your contribution to new business by understanding and being able to tell the Public Media pitch story, fully immersing yourself in the Publicis Media proposition and hand raising for new business pitches where required.

- Commercial strategy - You will lead the commercial strategy for your client portfolio, working on improving team profitability, understanding how Publicis tools and data offering can benefit and fit into the client strategy.

Product adoption – You will be accountable for driving change management within your direct team to adopt products and technology that will reinvent how we plan and buy media. Ensuring your team members lean into change, upskill and understand the benefits of adopting products that will deliver business value to your clients and the way in which we work. You will be measured on the adoption of these products and services as part of your success metrics.

- Client sophistication - Working with your Head of Paid Search, you will create Paid Search strategies that will transform…