Customer Research Lead

Informa Festivals marks an exciting new chapter in B2B events, bringing some of the world's most influential creative, technology and business festivals together. We’re combining prestigious events like Cannes Lions, Black Hat, Money
20/20, GDC, and London Tech Week with cutting‑edge marketing intelligence platforms and advisory services to deliver unmissable experiences and insights.

Our festival‑led approach reimagines traditional B2B events, creating powerful, immersive experiences that drive innovation and industry advancement. Building on decades of expertise and powered by Informa's international reach, we're shaping the next generation of business festivals.

We’re part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100 who are #3 in Glassdoor's Best Places to Work 2025 UK list.

This role is based in our 5 Howick Place office.

Customer Insights & Market Research Specialist Drive actionable insights to shape strategy and maximize impact.

Are you passionate about understanding customers and uncovering insights that drive business success? We’re looking for a skilled and innovative Customer Insights & Market Research Specialist to lead proprietary research initiatives that inform our product development, marketing strategies, and content creation. Your work will directly contribute to maximizing sales and ROI across our diverse portfolio of brands.

What You’ll Do

In this role, you’ll take ownership of customer and market research, delivering detailed analysis and actionable recommendations.

Key responsibilities include:

• Lead Research Initiatives
  :
  Manage end‑to‑end customer research projects for multiple brands, ensuring insights align with business goals.
• Design & Execute Research
  :
  Conduct both qualitative and quantitative research, including customer interviews and surveys, to uncover valuable insights.
• Project Management
  :
  Oversee all aspects of research projects—from understanding business needs and designing methodologies to developing discussion guides, programming surveys in Qualtrics, and managing data collection.
• Analyze & Present Insights
  :
  Synthesize findings into clear, impactful reports and recommendations. Present insights to stakeholders and cross‑functional teams, ensuring they are actionable and drive measurable results.
• Innovate & Improve
  :
  Apply research best practices and introduce new methods to enhance response rates, engagement, and the overall quality of insights.
• Collaborate Across Teams
  :
  Work closely with Strategy, Marketing, Sales, Product, and Client Service teams to ensure insights are implemented effectively.
• Champion the Customer Voice
  :
  Act as the objective voice of the customer, ensuring their needs and perspectives are at the heart of decision‑making.

We’re looking for a dynamic and skilled professional with the following qualifications and expertise:

• Education
  : A Bachelor’s degree in a relevant field.
• Experience
  :
  At least 1 year of experience in customer, market, data, research, or insights roles, with hands‑on expertise in both qualitative and quantitative methodologies.
• Research & Analytical Skills
  : A proven track record of designing, executing, and analyzing research projects, with the ability to translate insights into actionable recommendations that drive business outcomes.
• Communication & Presentation
  :
  Exceptional written, verbal, and presentation skills, with the ability to convey complex insights in a clear and compelling way.
• Stakeholder Management
  :
  Strong interpersonal skills and experience collaborating with senior management and external partners.
• Data Visualization & Technical Proficiency
  :
  Proficiency in Microsoft Office and the ability to present data in a visually engaging and impactful manner to business teams.
• Project Management
  : A talent for prioritizing and managing multiple projects in a fast‑paced, deadline‑driven environment.
• Vendor Management
  :
  Experience working with or managing third‑party service providers.
• Industry Knowledge
  :
  Experience or a keen interest in events or B2B research is a plus.
• Tools & Platforms
  :
  Familiarity with…