Retail Excellence Trainer

Retail Excellence Trainer (Central London)

Department: Education

Employment Type: Permanent - Full Time

Location: Head Office, London

Description

The role of the Retail Excellence Trainer is to deliver engaging and inspiring theoretical and practical training for the retail division, support customer events, and engage in promotional activities. This role works with the Retail Excellence Manager and Head of Retail Education to support business goals and brand awareness and drive company sales within the retail channel. The Retail Excellence Trainer for London and the South will be focused on supporting the main ELEMIS doors across speciality, premium and owned locations (example, House of Elemis in Mayfair, Selfridges, Harrods, John Lewis, Boots, Space NK, Sephora).

So this is where you would spend most of your days, in the field in Central London!

The key focus of this role is to enhance the skills and knowledge of our retail professionals, ensuring they deliver a high-quality ELEMIS retail journey. This includes incorporating skilled Elemis consultation and premium retail activations, eventing and customer experience. Ensuring that the retail teams are always engaging and have accurate product recommendations, utilising effective sales skills techniques to support store AVO and KPIs, and coaching the retail team to deliver outstanding ELEMIS customer experience.

In addition, this role will work towards elevating the knowledge of our specialty stores such as Sephora and Boots staff knowledge and build brand love and loyalty in those stores.

• Educate staff on the features and benefits of all ELEMIS product franchises strengthening product knowledge throughout the retail channel, leading to increased customer confidence levels and retail sales.
• Provide training on all NPD, retail services and seasonal GWP’s to maximize sell through.
• Be abreast of new technology, competitors and industry product trends that may be discussed during training delivery.
• Support coaching for new retail hire onboarding.
• Support the ongoing development of the retail specialists and in-store teams.
• Deliver on-site quarterly store coaching plans.
• Coach store managers to confidently assess staff and conduct training when needed.
• Focus on our Flagship Boutique store and the team’s skills and knowledge working with the Senior Retail Excellence Trainer to measure impact.

• Work collaboratively with your Northern counterpart to provide onboarding training for all new retail staff at the ELEMIS Training Academy and may occasionally train at an ELEMIS pop-up training space.
• Deliver ongoing training to the retail team, alongside your regional counterparts that strengthens their treatment expertise, product knowledge and selling techniques.
• Ensure all team members in retail are trained in the ELEMIS experience and Power of 4.
• Confidently deliver streamed retail training.
• Provide hands‑on training for ELEMIS retail activations and Eventing.
• Develop when needed bespoke training sessions for key retailers.

• Share best practice guidelines and operational manuals to support retail teams in delivering exceptional customer experiences and adherence to brand standards.
• Evaluate and assess the level of competency of the retail therapist to attain certification.
• Take pride in your appearance as an ambassador of the brand and lead by example.
• Perform regular assessments of retail locations to identify areas for improvement, providing actionable feedback and recommendations to store management.
• Train Store Management in assessing staff and training.
• Support retail in-store events and activations.
• Present retail consumer masterclasses when needed.
• Support PR team with influencer events when needed.

• Provide feedback to the Retail Excellence manager and Head of Retail Education on content development needs for the UK/IRE market and assist with support on key projects as requested.
• Test and trial new content for the retail channel.
• Work with Senior Retail Excellence Trainer to present regular reports to Head of Retail Education on the effectiveness of…