Agricultural Marketing & Digital Communications Specialist

RCIS is seeking an experienced marketing and communications professional with a strong agricultural background and passion for supporting the crop insurance industry. This role is responsible for developing and executing strategic communications and marketing initiatives that strengthen the RCIS brand, support business objectives and deepen relationships with agents, growers, industry partners and internal stakeholders.

The ideal candidate understands agriculture and the challenges facing farmers, ranchers and agribusinesses. They possess exceptional writing and storytelling skills and can translate complex crop insurance, risk management and agricultural topics into clear, compelling communications across multiple channels. Experience in social media, digital marketing campaigns, content strategy and agricultural communications is essential.

A degree in Agricultural Journalism, Agricultural Communications, Marketing, Communications, or a related field is strongly preferred.

Key Responsibilities:

Agricultural Communications & Content Development Develop and execute integrated marketing and communications strategies that support RCIS business goals, customer engagement, agent relationships and growth objectives.

Create high-quality written content for internal and external audiences, including articles, blogs, email campaigns, presentations, podcasts, videos, marketing materials, digital content, social media and executive communications.

Translate complex crop insurance and agricultural topics into clear, engaging and audience-focused communications.

Ensure messaging aligns with RCIS brand standards while accurately reflecting industry trends, agricultural practices and crop insurance solutions.

Serve as a communications partner to business leaders, helping position RCIS as a trusted resource within agriculture and crop insurance.

Marketing & Campaign Management Develop and implement integrated digital marketing campaigns utilizing email, web, social media, paid media, video and other channels.

Ensure campaigns effectively support RCIS products, services, agent distribution channels and customer experience initiatives.

Monitor campaign performance and metrics and recommend enhancements to improve effectiveness, audience engagement and return on investment.

Maintain awareness of emerging marketing trends, digital communication strategies and best practices in agricultural marketing.

Industry & Business Partnership Collaborate closely with sales, product, operations, field service, underwriting, claims and leadership teams to support key business initiatives.

Develop a deep understanding of crop insurance, agricultural markets, farming operations, industry challenges and customer needs.

Support product and proposition development by providing customer, agent and marketplace insights.

Represent the voice of the customer and agent in communications planning and execution.

Identify opportunities to strengthen RCIS's position within the agricultural community through thought leadership, storytelling and industry engagement.

Project & Stakeholder Management Manage multiple communications and marketing projects simultaneously while meeting deadlines and budget expectations.

Coordinate with internal teams, agencies, vendors and industry partners to ensure successful project delivery.

Ensure all communications comply with corporate governance, regulatory, legal and brand requirements.

Build strong working relationships with internal stakeholders and act as a trusted communications advisor.

Required Qualifications:

Bachelors Degree and 5 or more years of experience in the Marketing areaAND5 or more years experience developing marketing strategies and executing on marketing campaigns

Preferred Qualifications:

Strong understanding of agriculture and the agricultural industry.

Exceptional writing, editing, proofreading and storytelling skills, with the ability to translate complex business and agricultural concepts into clear, compelling content.

Experience developing content for diverse audiences across digital and traditional channels, including agents, producers and agricultural stakeholders.

Experience managing social media, digital campaigns and content marketing initiatives, with knowledge of digital advertising, content management systems and emerging digital marketing trends.

Strong project management and organizational skills, with the ability to collaborate effectively across cross-functional teams and senior leadership.

Degree in Agricultural…