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Job Description & How to Apply Below
Job Title
CXM – Hightouch Implementation Specialist
Experience
5–10 Years
Location
India –
Bangalore / Chennai / Pune / Gurgaon / Kolkata / Hyderabad
Notice Period
Immediate to 15 Days Preferred
Role Summary
We are looking for a CXM – Hightouch Implementation Specialist who will own end-to-end implementation of Customer Data Platform (CDP) and Reverse ETL use cases using Hightouch. This role acts as a bridge between Marketing, Analytics, and Engineering teams , enabling data-driven customer engagement and audience activation across marketing and advertising platforms.
Key Responsibilities
1. End-to-End Implementation
Lead complete implementation lifecycle including requirement gathering, solution design, development, testing, deployment, and support.
Translate marketing and business requirements into technical activation strategies .
Drive best practices for scalable and reusable data activation solutions.
2. CDP & Customer Data Management
Act as a key stakeholder for the Customer Data Platform (CDP) .
Ensure data activation follows data governance, catalog standards, and quality guidelines .
Work closely with Analytics teams to maintain consistent metrics and audience definitions.
3. Customer 360 & Data Modeling
Collaborate with Data Engineering to define and enhance Customer 360 data models .
Own the final data modeling layer in Hightouch , transforming warehouse data into activation-ready audiences.
Design advanced segmentation logic for personalized campaigns.
4. Reverse ETL & Activation
Build, manage, and maintain Reverse ETL pipelines using Hightouch .
Schedule and monitor data syncs to multiple downstream systems including:
Salesforce Marketing Cloud (SFMC)
Meta (Facebook / Instagram Ads)
Google Ads and other marketing platforms
Ensure accuracy, freshness, and reliability of activated data.
5. Monitoring & Troubleshooting
Monitor sync health, pipeline performance, and data latency.
Troubleshoot sync failures, schema issues, and performance bottlenecks.
Partner with Engineering teams to optimize warehouse queries and sync efficiency.
6. Stakeholder Collaboration
Act as the primary interface between Marketing, Analytics, Engineering, and CX teams .
Support marketing teams with audience setup, validation, and platform limitations.
Provide documentation and knowledge transfer post implementation.
Mandatory Skills & Experience
5–10 years of experience in data platform / Mar Tech / analytics implementation roles
Hands-on experience with Hightouch (Reverse ETL)
Strong SQL skills for querying, validation, and transformations
Experience with Customer Data Platforms (CDP)
Strong understanding of data modeling and Customer 360 concepts
Experience activating data to marketing platforms (SFMC, Meta Ads, Google Ads)
Knowledge of data governance, data quality, and catalog standards
Experience monitoring and troubleshooting data pipelines
Good to Have Skills
Experience with cloud data warehouses (Snowflake, Big Query, Redshift)
Familiarity with dbt or similar transformation tools
Understanding of identity resolution and audience matching
Exposure to marketing attribution and campaign performance measurement
Experience in CXM or Growth Analytics environments
Role Type
Techno-Functional (Mar Tech / CDP / Data Activation)
Coding Expectation
Light to Moderate – SQL, data modeling, and platform configuration (no heavy application development)
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