Senior Creative Strategist

Senior Creative Strategist (Design & Development)   leads end-to-end strategy for client websites and digital presence from discovery and positioning through UX story flow, content architecture, and channel strategy for social and paid/organic marketing. You translate business goals into clear creative direction and delivery plans that designers, developers, and content creators can execute - while owning senior-level client communication and stakeholder management.

What We Offer / Remuneration
65, INR

Responsibilities
Client leadership & communication

• Lead discovery workshops and stakeholder interviews to clarify goals, audience, positioning,
constraints, and success metrics.

• Own senior client communication: align stakeholders, manage expectations, and drive decisions with
clear documentation.

• Translate ambiguity into crisp strategy briefs and scopes that reduce rework and prevent scope creep.

Website creative development strategy

• Define objectives and conversion intent by page; create or validate sitemap, information architecture,
and key user journeys.

• Set creative direction across tone, visual storytelling, interaction patterns, and brand consistency - with
UX/UI.

• Partner with development to ensure feasibility, measurement readiness, and high-quality
implementation.

Content strategy & story flow

• Build messaging frameworks: value proposition, differentiators, proof points, and voice/tone
guidelines.

• Design page-level story flow (hero to credibility to conversion) with clear CTAs and supporting
modules.

• Define content requirements and coordinate creation with writers, designers, and client stakeholders.

Client-specific social and digital marketing strategy

• Create channel strategy and content pillars; define campaign themes, cadence, and KPI targets per
client.

• Provide creative direction for reels, carousels, and ads (hooks, scripts, concepts, CTAs) aligned to the
buyer journey.

• Iterate using performance insights; align landing pages, offers, and tracking with measurable
outcomes.

Project and delivery leadership

• Own the strategy workstream plan: milestones, dependencies, approvals, and risk management.

• Coordinate cross-functional execution (design, dev, content, marketing) with clear briefs and decision
logs.

• Spot delivery risks early and propose solutions that protect timelines and quality.

Team leadership & quality

• Mentor junior contributors and set standards for briefs, messaging, and story flow quality.

• Contribute to playbooks and repeatable strategy processes for the studio.

Typical deliverables

• Discovery summary and strategy brief (goals, audience, positioning, success metrics).

• Sitemap, page intent map, and key user journeys.

• Messaging framework and content/story flow per core page and landing page.

• Social strategy: pillars, channel mix, cadence, campaign themes, and KPI plan.

• Creative direction for content production (reels scripts, carousel outlines, ad concepts).

• Measurement notes: KPIs, reporting cadence, and iteration plan.

Qualifications

• 7+ years in creative strategy, brand/content strategy, digital marketing strategy, or similar (agency,
studio, or in-house).

• Proven experience leading website strategy end-to-end with designers and developers (IA, UX
narrative, conversion intent).

• Strong client leadership: facilitation, presentation, expectation management, and senior stakeholder
communication.

• Solid working knowledge of SEO basics, analytics, and conversion best practices
(measurement-minded strategy).

• Excellent writing and structuring skills - you can turn complexity into clear briefs and story flows.

Core competencies

• Strategic thinking: connects brand, UX, and marketing to business outcomes.

• Communication: clear facilitation, strong writing, confident presentations.

• Project leadership: owns timelines, approvals, and cross-team coordination.

• Creative direction: guides teams with clarity and protects quality standards.

• Data awareness: uses performance signals to iterate and improve outcomes.

Success metrics (what great looks like)

• Faster approvals and reduced revisions through clearer scopes, briefs, and decision-making.

• Better website outcomes (qualified leads, bookings, revenue, engagement) with measurable
performance tracking.

• Consistent brand messaging across website and social, aligned to the buyer journey.

• On-time delivery for the strategy workstream across multiple accounts.

Reporting & collaboration
Reports to COO, Head of Strategy, and Founders
Key partners:
Account management, UX/UI design, development, copy/content, performance marketing.