Search Engine Optimization Specialist

Job Title:

SEO Specialist

Experience:

5–7 Years

Location:

Chennai (WFO)
Company:  Proeze
About the Role
We are looking for a highly skilled  SEO Specialist  with deep expertise in driving organic growth, managing multiple projects, and executing data-driven SEO strategies. The ideal candidate should have hands-on experience in technical SEO, on-page and off-page optimization, keyword strategy, analytics, and performance reporting.
You will play a key role in boosting organic visibility and ensuring consistent growth for our clients and internal projects.

Key Responsibilities
1. SEO Strategy & Execution
Develop and implement end-to-end SEO strategies for multiple projects.
Conduct detailed keyword research, competitor analysis, and market research.
Optimize website architecture, internal linking, and content structure.
2. On-Page & Technical SEO
Perform full technical SEO audits and implement corrective actions.
Improve site speed, Core Web Vitals, mobile optimization, crawlability, and indexation.
Optimize metadata, content, schema markup, and internal linking.
3. Off-Page SEO
Build high-quality backlinks through ethical and effective link-building practices.
Manage outreach campaigns, guest posting, and digital PR activities.
4. Content Collaboration
Work closely with content writers to create SEO-driven content plans.
Provide keyword clusters, content briefs, and optimization guidelines.
5. Performance Tracking & Reporting
Monitor daily/weekly/monthly performance using tools like GA4, GSC, Ahrefs, SEMrush, etc.
Prepare actionable reports with insights and recommendations.
Track rankings, CTR, impressions, conversions, and organic leads.
6. Cross-Functional Collaboration
Coordinate with developers to fix technical issues and SEO enhancements.
Work with designers, content teams, and marketing managers to align SEO objectives.
Required

Skills & Qualifications
5–7 years of hands-on experience in SEO (agency experience preferred).
Strong knowledge of Google algorithms, ranking factors, and SEO best practices.
Expertise in tools:
Google Analytics (GA4), Google Search Console
Ahrefs, SEMrush, Moz
Screaming Frog, Surfer SEO, SEO Minion
Strong analytical and reporting skills.
Proven experience in improving rankings and driving organic leads.
Understanding of HTML/CSS basics (preferred).
Ability to manage multiple projects simultaneously.
Key Attributes
Detail-oriented and data-driven.
Strong communication and documentation skills.
Ability to work under tight deadlines.
Self-motivated, proactive, and a team player.
Strong problem-solving capability.