Product Manager - Account, Loyalty & Booking

Product Manager - Account, Loyalty & Booking

Join to apply for the Product Manager - Account, Loyalty & Booking role at Forge Holiday Group

• 🏡
  Location: Hybrid – 2+ days a week in our Chester HQ
• 📍
  Team: Product |
  
  Reports to:
  
  Head of Product, Guest Experience

About Forge Holiday Group

At Forge Holiday Group, we don’t just do holidays, we create memories. With market-leading brands like Sykes Holiday Cottages
, Forest Holidays
, and Bachcare in New Zealand, we’re 1,700+ strong and powered by four values:
One Business, Keep it Simple, Grow & Learn, Sustainable Impact.

We’re on a mission to transform how people book and enjoy UK holidays. As Product Manager - Account, Loyalty & Booking
, you’ll shape the seamless, personalised, and rewarding digital experiences that bring guests back time and again.

This is a high-impact, guest-facing role focused on conversion, engagement, and loyalty. You’ll own the full booking funnel – from sign‑up to checkout and beyond – leading the evolution of our loyalty and membership proposition while ensuring every guest interaction feels effortless, trusted, and rewarding.

• ➡️ Own the product vision and roadmap for guest accounts, loyalty, and booking journeys.
• ➡️ Define and prioritise problems across login, sign‑up, checkout, and repeat bookings.
• ➡️ Partner with UX and engineering to deliver intuitive, high‑performing experiences.
• ➡️ Champion experimentation through A/B testing and data‑driven optimisation.
• ➡️ Collaborate with CRM and marketing to enhance loyalty, referral, and reactivation features.
• ➡️ Use analytics to understand guest behaviour and turn insight into measurable impact.
• ➡️ Ensure brand consistency, trust, and accessibility across all touchpoints.

• ✅ Proven product management experience – discovery, prioritisation, delivery, and stakeholder alignment.
• ✅ Strong ownership of complex, multi‑touchpoint user journeys.
• ✅ Experience in conversion optimisation, checkout UX, or loyalty programmes.
• ✅ Customer‑obsessed with the ability to balance guest needs and commercial goals.
• ✅ Data‑driven and comfortable defining metrics, running experiments, and iterating quickly.
• ✅ Clear communicator and natural collaborator who unites teams behind a shared vision.
• ✅ Curious, energetic, and results‑driven – you bring momentum wherever you go.

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Bonus points for: Experience in ecommerce, travel, hospitality, or marketplaces
, or familiarity with personalisation, CRM, or cross‑device journeys.

• 🏖️ 33 days holiday (+ up to 5 extra with long service)
• 🎂 Birthday day off
• 🌱 Two paid volunteering days per year
• 👶 Enhanced Maternity & Paternity Leave (24 weeks maternity, 3 weeks paternity at 100% pay)
• 💻 Hybrid & flexible working
• 🧠 Health cash plan, wellbeing discounts, and 24/7 mental health support
• 🏡 Exclusive discounts on holiday stays for you, family, and friends

We’re passionate about diversity, inclusion, and authenticity. We welcome applicants from all backgrounds, and if you need adjustments during the recruitment process, just let us know.

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Apply today to help us create effortless, personalised, and rewarding booking experiences that keep guests coming back for more.

Mid‑Senior level

Full‑time

Product Management

Travel Arrangements, Hospitality, and Retail