Licensing Manager

About the Role

We’re looking for a proactive and detail-oriented Licensing Manager to join our marketing team and take ownership of managing licensed brand partnerships across the UK and globally. This is a varied role where you’ll combine relationship management, data analysis, and commercial support to ensure compliance, maximise brand exposure, and drive growth opportunities.

Reporting into the Director of Marketing & Licensing, you’ll work closely with internal teams and external partners to deliver licensing strategies, maintain brand integrity, and support joint marketing initiatives. If you’re highly organised, commercially savvy, and thrive in a collaborative environment, this role is for you.

Key Responsibilities

• Licensed Partner Management
• Act as the primary contact for UK and global licensed brand partners.
• Ensure compliance with brand guidelines and licensing agreements.
• Build strong relationships to maximise brand exposure and joint marketing opportunities.
• Align internal and external stakeholders and support the Director of Marketing & Licensing with day-to-day activities.

• Data & Reporting
• Prepare regular reports and presentations on sales performance, forecasts, and market share.
• Use data insights to inform marketing strategies and identify growth opportunities.
• Demonstrate strong analytical skills with proven competency in MS Excel and PowerPoint.

• Commercial Support
• Work closely with sales and category teams to align marketing with commercial objectives, including joint business plans, selling activities, NPD implementation, and budget alignment.
• Identify opportunities for upselling and cross-promotion for the marketing team.
• Lead budget management and forecasting in partnership with finance.

• Cross-Functional Collaboration
• Collaborate with Brand, Quality, Category Management, Local Marketing, Sales, and Portfolio teams.
• Ensure consistent messaging and alignment across all channels.

What We’re Looking For

• Proven experience in licensing management or a similar licensing role or commercial/category partnership role.
• Preferably within food, drinks, FMCG/Consumer Products/Retail sector
• Strong understanding of brand compliance and licensing agreements
• Excellent relationship-building and stakeholder management skills
• Highly analytical with strong attention to detail and proficiency in MS Excel and Power Point
• Commercially focused with experience in budget management and forecasting
• Ability to work cross-functionally and manage multiple priorities in a fast-paced environment

What We Offer

• Hybrid working for flexibility – 3 days office, 2 at home
• 25 days holiday + bank holidays
• Pension
• Permanent role with opportunities for growth and development.
• Collaborative and supportive team environment.
• The chance to work with leading brands and make a real impact on business performance.