Sales Development Executive

Overview

Join our team as a Sales Development Executive at Chester Racecourse
. This permanent role based in the heart of Chester focuses on generating new business by developing and maintaining a strong sales pipeline through outbound sales activity, networking opportunities, and proactive engagement.

• Proactively identify and target potential brands/companies.
• Generate new business via telephone, email, social media, and face-to-face networking.
• Represent the company at events, forums, and client functions.
• Demonstrate commercial understanding on how brands activate sponsorship.
• Research prospect needs and tailor proposals that deliver measurable outcomes.
• Nurture and progress relationships through regular communication and follow-up.
• Collaborate with the Commercial Team to grow the pipeline and achieve quarterly revenue targets.
• Increase profitability through Hospitality, Sponsorship, and wider commercial sales.
• Provide data insights to support lead generation and development activity.
• Maintain accurate CRM records (Hub Spot preferred) and log all communications.
• Prepare and analyse sales pipeline reports for management review.

• A minimum of 2-3 years professional experience in sales, business development, or commercial roles.
• Experience in sponsorship, partnerships, or marketing‑led sales.
• Proven ability to identify and engage brands for activation opportunities.
• Experience attending networking events and building business relationships.
• Proficient in MS Office (Excel, Word, Outlook, PowerPoint).

• Experience with Hub Spot CRM.
• A Business, Marketing, or related degree.

• Commercially minded – connects sponsorship assets to business value.
• Clear communicator – strong written and verbal ability.
• Relationship‑builder & networker – confident engaging with clients and prospects.
• Negotiator – persuasive, effective in closing deals.
• Problem solver – identifies needs and delivers solutions.
• Target‑driven – motivated to exceed revenue goals.
• Confident representative – credible at representing the business externally.

Chester Race Company Ltd is one of the North West’s best‑known and most‑admired brands. It is an evolving organisation with a broad portfolio but retaining horse racing at its core. The Company operates three racecourses – Chester, Bangor‑on‑Dee and Musselburgh in Scotland. At Chester, we also own and operate a hotel, a vibrant pub and other property interests in the city, plus in‑house catering, horseradish and our staffing brand – Thyme People.

CRC offers a great selection of benefits, from Race Day tickets to enhanced pension contributions.

£30,000 – £35,000 per annum (plus commission).

37.5 hours per week, Monday to Friday. CRC is an event company and may require weekend or evening work; any work beyond the contracted hours will be eligible for time off in lieu. Flexible working hours can be discussed with your line manager.

Visit the application below for more details.