Brand Ambassador

Brand Ambassador – CPM UK

Power into a great new career as a Brand Ambassador! Do you have a passion for engaging with customers and building relationships with businesses? If so, this could be the role for you! We have a fantastic opportunity to work for CPM as a Brand Ambassador representing Stanley Black & Decker and DeWalt, one of the world’s leading providers for power tools and power tool accessories.

Earn £28,000 plus a 10% bonus, company van and equipment (tools and merchandise). Permanent, full‑time, 37.5 hours per week.

Ideal location:
Chester, United Kingdom, CH1

Territory covering:
Blackburn, Bolton, Carlisle, Blackpool, Liverpool, Lancaster, Manchester, Oldham, Preston, Stockport, Warrington, Wigan and surrounding.

National travel may be required. Some flexibility may be applied to cover weekend events, these may be high profile. Some calls do require an early start to allow for travel.

• Visiting trade tool and DIY retailers in your territory as the ambassador for Stanley and DeWalt products, raising the awareness and profile of their brands with both the trade counter staff and customers alike.
• Positively influence the distribution, availability, and visibility of all SBD products, influencing the staff to ensure SBD products are always available, highly visible and any in‑store display areas are always fully functional.
• Actively demonstrate the products, their features and benefits and really engage people with the brand.
• Deliver clear precise training to both stores and end users to ensure both brands become the destination brand of choice.
• Build strong working relationships with key contacts, educating them on the product range, in turn helping increase sales in store.
• Attend and support key national events throughout the year.
• Consistently identify, execute and influence local store initiatives to increase availability and visibility for both brands.
• Identify potential opportunities for additional sales and influence relevant store personnel to implement.

• You’re a great communicator able to build and maintain excellent working relationships with trade and DIY employees/business owners and customers alike.
• You are confident in demonstrating products (full product training is provided).
• You are a self‑starter able to work on own initiative and share great ideas.
• You enjoy being out on the road and have a full driving licence that enables you to drive in the UK.
• You are looking for a great full‑time role working Monday to Friday but are happy with occasional weekend work to attend exhibitions and county shows.

• Salary: £28,000 plus 10% Bonus.
• Pension Plan:
  Secure your future with a pension plan.
• Holiday Package:
  Recoup with 20 days of holiday plus bank holidays.
• Company vehicle:
  Company van provided.
• Life Assurance: 1× life assurance.
• DIGICARE+ App:
  Convenient access to second opinions from doctors, personalised counselling sessions, expert nutritionist advice, and gym membership discounts.
• Perks At Work:
  Access our exclusive employee pricing platform allowing you to save money on both the big and little purchases.

At CPM, we are proud to foster an inclusive work environment. We believe in a workplace that celebrates the unique perspectives and skills of all individuals believing this makes us stronger and more innovative.

Should you require any adjustments or support during the application process, please don't hesitate to let us know. Our goal is to help you feel comfortable and confident, allowing you to showcase your unique skills and abilities to their fullest potential. Please contact (Use the "Apply for this Job" box below). after completing your application to see how we can best support you.

CPM has been accredited Investors in People Gold award and places great importance on the training and development of our people. We work in a cooperative environment where great ideas and achievements are shared and celebrated.