Associate Director, Paid Search

As the Associate Director, Paid Search at Outer Box, you will be responsible for providing strategic leadership and oversight of all search engine marketing initiatives. You will collaborate with innovative & transformative digital health and e-commerce clients, senior management, and cross-functional teams to develop and execute paid search strategies that drive website traffic, conversions, and ROI. Your role involves managing a team of Leads, Senior Paid Search Strategists, and Paid Search Strategists, optimizing campaigns, and staying ahead of industry trends.

An Associate Director, Paid Search, plays a pivotal role in shaping the search engine marketing strategies of Outerbox and our clients. This role requires a combination of strategic thinking, leadership, team management, and a deep understanding of Paid Search best practices.

Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.

• Strategic Leadership:
  Develop and communicate the overall SEM strategy, including goals and objectives internally and externally (as needed). Collaborate with clients or senior management to align SEM efforts with broader marketing and business objectives. Stay updated on industry trends, algorithm changes, and emerging technologies to maintain a competitive edge. Develop a robust testing roadmap with your team and ensure the continuous evolution of the client’s paid search programs.
  
  Develop comprehensive Quarterly Business Reports (QBRs) with the team that includes highlights of the last quarter and top testing priorities for the upcoming quarter.
• Team Management:
  Lead and mentor a team of Leads, Senior Paid Search Strategists and Paid Search Strategists, including setting clear performance objectives and providing guidance. Oversee campaign planning, execution, and optimization efforts. Ensure team members are well-equipped to deliver exceptional results.
• Client
  
  Collaboration:
  
  Build and maintain strong client relationships. Collaborate with clients to understand their business goals, target audience, and competitive landscape. Present strategic recommendations, campaign performance insights, and progress reports to clients.
• Campaign Strategy and Planning:
  Develop comprehensive SEM strategies, including budget allocation, keyword targeting, and campaign structure. Oversee the creation of ad copy and landing pages optimized for conversions. Implement advanced bidding and targeting strategies.
• Performance Analysis and Optimization:
  Monitor campaign performance using analytics tools and other data sources. Analyze data to identify opportunities for optimization and improvement. Implement A/B testing, ad group restructuring, and other advanced optimization techniques.
• Budget Management:
  Manage budgets for SEM campaigns, ensuring efficient allocation and adherence to financial goals. Provide recommendations for budget adjustments based on campaign performance.
• Other duties, as assigned.

• Bachelor's degree in Marketing, Advertising, Business, or related field
• Extensive experience (typically 7+ years) in SEM and digital marketing.
• Proven track record of successfully managing large-scale SEM campaigns.
• Strong leadership and team management skills.
• Exceptional analytical skills and proficiency in data analysis tools.
• Excellent communication and presentation skills.
• In-depth knowledge of search engine advertising platforms (e.g., Google Ads, Bing Ads) and emerging trends.
• Experience working with a diverse range of clients and industries.

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