Marketing Senior Manager - Edge

Position: Marketing Senior Manager - Accenture Edge
Accenture Edge is a new business built for mid-market companies—those with revenues between $300M and $3B—who are ready to harness AI and technology to compete at a new level. We bring the depth of expertise Accenture has built serving the world's largest companies, right-sized and fit for purpose, backed by the world's leading technology ecosystem partnerships. We are platform-led, partner-powered, and built for speed.

Together, we're building something new, something brilliant, something bold—and we want you to be part of it. Day in and day out, we build and broaden relationships with mid-market clients to expand our perception, relevance, brand love, and most of all, help our clients create 360 value.

As Marketing Senior Manager for Accenture Edge globally, you will contribute across the full marketing agenda — from strategy and partner engagement to content, demand generation, and performance. You will bring significant depth of experience to the work, helping the team navigate complexity, make sound decisions, and reach strong outcomes with limited guidance and feedback.

So why you?

You bring perspective, sound judgement, and a collaborative approach to the work. You understand the client, the business goal, and the broader context, and you use your experience to anticipate needs, connect the dots, and help others move forward. You take ownership, seek input where it adds value, and remain open to feedback. You have an unwavering commitment to inclusion and the drive to make the work exceptional.

Key Responsibilities Work with business stakeholders to translate Accenture Edge priorities into marketing strategy, plans, and programs across acquisition, growth, retention, and reputation.

Represent the client, their challenges, and business goals to inform targeting, segmentation, campaign planning, and activation.

Build and manage joint marketing plans with priority technology partners, including co-marketing, joint GTM moments, MDF activity, and differentiated market approaches.

Develop and apply Accenture Edge messaging across market positioning, buyer journeys, solution narratives, content, and seller enablement.

Build and manage core content assets, business rhythms, acquisition stories, and client moments, tailoring them for channels, partners, and local market activation.

Work across campaigns and market units to deliver integrated demand generation programs that reach mid-market buyers and contribute to qualified pipeline.

Collaborate across the global marketing team, sharing experience, coaching others, and helping the team deliver strong, consistent outcomes.

Measure marketing against agreed-upon metrics and use data and analytics to identify insights and drive continuous improvement.

Support effective budget management, business cases, approvals, and operational discipline.

Basic Qualifications Minimum of 10 years of B2B marketing experience

Minimum of 5 years of marketing experience supporting technology products, services, or solutions.

Preferred Qualifications Expertise in mid-market, demand generation, and partner or ecosystem marketing

Full-funnel marketing experience: events, social media, email, direct mail, and digital channels.

Professional Skills Requirements:

Experience with  CRM and marketing automation platforms

Proven track record building and scaling high-performance global marketing teams.

AI fluency — able to set an AI-first direction for the team and embed intelligent tools across the marketing function.

Comfort with marketing analytics, attribution modelling, and performance dashboards.

Strong stakeholder management skills; ability to operate and build relationships at senior levels in a matrixed organization.

Creativity, flair, and genuine innovation in how to achieve…