Social Media Strategist

Location: Hybrid/ Flexible

Will Powders is a science-driven, biohacking and wellness brand founded by Sunday Times No. 1 bestselling author Davinia Taylor. We have a no‑nonsense mission to help people feel and think their best. Our products do the heavy lifting, but it’s the knowledge and tools we share that put the power back in people’s hands, helping them take back control of their own well‑being.

We’re growing fast, fuelled by a passionate community and strong brand momentum.

We are looking for an experienced Social Strategy Lead to own and evolve Will Powders’ social media and community strategy.

This is a strategic role responsible for setting direction, defining standards and leading social as a core brand and growth channel. You will work alongside an existing Social Media Manager, who supports content creation, scheduling and day‑to‑day execution, and alongside community‑focused roles that manage frontline engagement.

• Develop and implement a clear social and community strategy aligned with brand and business objectives
• Define channel roles, content pillars and audience strategy across Instagram, Facebook, Tik Tok and emerging platforms
• Ensure social activity supports launches, campaigns, commercial moments and brand storytelling
• Act as the senior owner of social within the marketing function
• Work closely with PR, performance marketing and events teams to ensure joined‑up execution
• Brief designers, creators and freelancers where required

• Set content strategy and creative standards across social channels
• Contribute to ideation and messaging where needed, without being solely responsible for execution
• Use community insight and feedback to inform content, education and product storytelling
• Define relevant KPIs across engagement, growth, sentiment and contribution to wider marketing goals
• Analyse performance data to identify trends, opportunities and areas for improvement
• Report insights and recommendations clearly to senior stakeholders

• Minimum 5 years’ experience leading social media for a consumer brand (B2C essential)
• Proven experience owning social and community strategy, not just execution
• Strong understanding of brand voice, community building and audience engagement
• Confidence working with performance data and translating insight into action
• Excellent written communication and sound judgement
• Experience with in wellness, health, lifestyle or mission‑led brands
• Experience working in a fast‑growth or founder‑led business
• On‑site gym and bio‑hacking facilities
• Annual company performance‑based bonus
• 25 days holiday + bank holidays
• Company events
• Discount on products

• Mid‑Senior level

• Full‑time

• Marketing

• Wellness and Fitness Services