Marketing Specialist

Summary/Objective The Marketing Specialist supports Ute Mountain Casino Hotel by driving guest engagement through dynamic event planning and social media management. This role is responsible for coordinating and executing on-property events, promotions, and community activities while maintaining an active, creative, and professional presence across digital platforms. By producing engaging content, monitoring campaign performance, and assisting with departmental initiatives, the Marketing Specialist ensures the casino’s brand is consistently represented, visible, and aligned with regulatory standards.

Key Accountabilities Event Planning & Execution Plan, coordinate, and execute on-property and off-site events such as concerts, tournaments, community outreach, and special promotions. Oversee setup, logistics, staffing, timelines, and prize fulfillment to ensure smooth operations and memorable guest experiences.

On-Site Event Leadership Serve as the on-site lead during events by coordinating staff assignments, managing day-of logistics, resolving real-time issues, and engaging with guests to represent the brand professionally.

Social Media & Content Creation Manage UMCH’s social media presence by developing and scheduling posts, responding to guest interactions, and capturing photos and videos for use across digital platforms. Create content that reflects brand standards while actively seeking opportunities to grow audience reach and engagement.

Digital Campaigns & Database Management Develop, schedule, and monitor SMS and email campaigns to promote events, property amenities, and player engagement. Maintain accurate and compliant guest databases in partnership with IT and Players Club teams to ensure targeted, effective communications.

Analytics & Continuous Improvement Track performance of campaigns, events, and social media efforts by reviewing engagement metrics, open rates, and participation. Use insights to refine strategies, improve ROI, and strengthen the effectiveness of marketing initiatives.

Cross-Department Collaboration Work closely with Slots, Table Games, Hotel/RV, Sports book, Bingo, and Food & Beverage departments to gather promotional details, support department-specific campaigns, and ensure seamless communication across the property.

Guest Engagement & Public Relations Represent the casino brand in guest-facing and online roles, including event hosting, winner announcements, guest interactions, and public messaging. Deliver a consistent and welcoming brand voice across all platforms.

Administrative & Team Support Assist the Marketing Department with proofreading, scheduling, maintaining marketing calendars, prize documentation, and contributing to planning sessions and creative discussions.

General Must be at least 21 years of age and able to obtain and maintain a Ute Mountain Ute Gaming Commission Support License Must be fluent in English with strong verbal and written communication skills

Must be able and willing to work a flexible schedule, including weekends and holidays

Education

High school diploma or GED required

Experience

At least 1 year of experience in event coordination, social media management, or marketing support is required.

Experience in a tribal gaming, casino, hospitality, entertainment, or guest-focused environment is strongly preferred.

Familiarity with capturing content for digital use, coordinating vendor support, and managing social media interactions is beneficial.

Experience with SMS/email platforms (e.g., Mailchimp, Constant Contact, SMS software, or similar) strongly preferred.

Knowledge, Skills, and Abilities (KSAs)
Proficiency in Microsoft Office Suite; familiarity with email/SMS platforms required.

Comfortable using social media management tools such as Meta Business Suite, Hootsuite, or similar platforms.

Familiarity with basic photo/video editing tools such as Canva, InShot, Cap Cut, or Adobe Express.

Strong interpersonal and verbal communication skills, especially in high-traffic or live-event environments.

Organized, proactive, and able to manage multiple priorities under tight timelines.

Customer-service mindset with the ability to represent the brand professionally both online and in person.

Comfortable working flexible hours, including nights, weekends, and holidays, based on event schedules.

Ability to work both independently and collaboratively across departments to ensure cohesive guest experiences.