VP, Product Management; Sales & Marketing
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Business
Marketing Strategy -
Marketing / Advertising / PR
Marketing Strategy, Digital Marketing, Marketing Management
Job Description & How to Apply Below
Location: Dolphin Cove
VP, Sales and Marketing Technology – Conferences Business Solutions Team
Gartner Conferences is seeking a strategic, results-oriented Vice President, Sales and Marketing Technology to lead the product management organization responsible for the technology platforms that power client engagement, marketing execution, commercial effectiveness, and digital experiences across the Conferences business.
This leader will own the product strategy, roadmap, prioritization, and business outcomes for a portfolio that includes Salesforce, Adobe Experience Manager (AEM), Eloqua, email automation, customer engagement technologies, and related data and analytics capabilities.
Working closely with Conferences leaders, Marketing leaders, Sales Operations, Sales Enablement, Services, and Data & Analytics stakeholders, the VP will translate business priorities into technology roadmaps and product investments that drive measurable business value. The role serves as the primary product leadership partner between strategic business owners and Information Technology teams, ensuring business objectives are effectively delivered through scalable, modern technology solutions.
The ideal candidate combines strong product management expertise, deep experience across sales and marketing technologies, and a proven ability to lead cross-functional teams responsible for complex business transformation initiatives.
Key Responsibilities Product Portfolio Leadership- Lead the Sales and Marketing Technology product portfolio for Gartner Conferences.
- Own product vision, strategy, roadmaps, prioritization, and value realization across assigned platforms and capabilities.
- Develop multi-year product strategies aligned to Conferences growth objectives and business priorities.
- Balance business demand, platform modernization, operational efficiency, technical health, and user experience improvements.
- Establish portfolio governance, prioritization frameworks, success metrics, and investment recommendations.
- Drive accountability for product outcomes and adoption across Conferences.
- Own the product strategy and roadmap for Salesforce and supporting commercial platforms.
- Partner with Sales Operations, Sales Enablement, Services, and Conferences leadership to identify opportunities that improve productivity, visibility, process effectiveness, and client engagement.
- Drive platform enhancements supporting lead management, account engagement, pipeline visibility, sponsor sales, attendee acquisition, and reporting capabilities.
- Ensure commercial technology investments support both current business needs and future growth objectives.
- Own the product strategy and roadmap for Gartner Conferences' marketing technology ecosystem.
- Lead product direction for Eloqua, email automation, audience management, campaign execution, customer engagement, and marketing workflow capabilities.
- Partner with Marketing leadership to improve audience acquisition, campaign effectiveness, lead nurturing, conversion, retention, and engagement outcomes.
- Identify opportunities to strengthen personalization, customer journey orchestration, audience segmentation, and marketing performance measurement.
- Ensure marketing technologies operate as an integrated ecosystem supporting business objectives across the attendee and sponsor lifecycle.
- Own product strategy and roadmap for Adobe Experience Manager (AEM) and related digital experience platforms.
- Partner with Marketing and Conferences leaders to enhance conference website experiences, content delivery capabilities, personalization strategies, and self-service functionality.
- Drive investments that improve client engagement, usability, content management efficiency, and digital…
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