Head of Design eBiz

The Head of Design is responsible for driving the overall aesthetic and user experience vision for all our digital products from our mobile app, website, to our emails as well as future digital products. Build and protect design execution – from discovery, to synthesis, to the product development process. Build and protect a design culture –ensuring that the team understands the importance of our core values, innovation, and collaboration.

Develop a strong team of designers – focusing on recruiting, training, and ongoing coaching. This position is responsible for ensuring execution of the product vision – defining and driving the product strategy across the website and mobile app. Develop and implement strategic plans for development, improvement, and distribution of the website and mobile app. Build and protect product execution – from planning, to discovery, to the product development process.

Responsible for implementing product development process, developing product goals, strong knowledge of SEO and implementation of best practices, developing and coordinating implementation of acquisition and retention programs, developing and managing growth/penetration, managing monthly forecasts, managing the product profitability, managing products to maximize performance, managing product enhancements, and maintaining or reducing product costs. Partner with the business units on new product introductions;

with Marketing for advertising & promoting the product(s); with Information Systems for technology and applications support for the product(s). Monitor profitability, productivity and growth targets of assigned product line and make recommendations/corrections to improve attainment of Club's goals and objectives. Conduct market and competitive research in order to effectively evaluate marketing plans and goals, and to develop optimum sales/service/distribution effectiveness.

Negotiate and manage outside vendor contracts. Report findings and recommendations to senior management. Build and protect a product culture –ensuring that the team understands the importance of our core values, innovation, and collaboration. Develop a strong team of product managers, owners, and designers – focusing on recruiting, training, and ongoing coaching.

• Define the design workflow and team structure that will enable streamlined collaboration between designers and the product, marketing, and engineering teams. Ensures execution of the product vision by defining and driving the product strategy for website and mobile app software development. Direct the development, planning and implementation of product and process development for new products. Responsible for developing innovative and creative solutions that meet existing market needs, increase the value of current products and/or introduce new product/service opportunities.
  
  Utilizes trends, developments in the market place and customer research to shape product and service offerings. Activities include, but are not limited to, conducting thorough market analysis and research, defining product features and workflows, developing and implementing new product features, developing distribution plans, creating cost-benefit analysis, working with the assigned marketing team to create a marketing plan and appropriate support materials, and interfacing with both internal and external resources to implement programs.
  
  Responsible for managing timelines and internal and external resources to launch products.
• Act as the brand steward in ensuring a consistent aesthetic standard across our digital products. Explore, create, and maintain a design style guide and interaction/UX pattern library for all our digital channels. Provide strategic direction for all…