Graduate Sales Engineer

Company Overview

Lifeline Fire & Safety Systems Ltd is the global leader in motor sport safety products, supplying many of the world’s leading teams and constructors with its innovative range of products. In addition, Lifeline also designs & manufactures fire suppression systems and equipment for the defence sector. We supply to the UK MOD and defence primes.

Based in Coventry, the company designs, validates and manufactures its products in house. Priding itself on its innovation, flexibility and quick reaction to meet the demands of its blue‑chip customer base.

We are seeking a highly motivated engineering graduate to join our technical sales team. This is a client‑facing role where you will be the crucial technical link between our internal engineering departments and our high‑profile customer base.

This position is ideal for a graduate with a strong engineering background and excellent communication skills who is passionate about motor sport. You will be responsible for managing key accounts, understanding complex client requirements, and developing technical solutions for clients in both motor sport and defence.

This is a dynamic role offering significant opportunities for professional growth. You will be supported by a dedicated mentor and a structured development programme designed to build your commercial and technical expertise.

• Direct Motorsport
  
  Collaboration:
  
  You will work directly with engineers and teams across leading motor sport categories, including F1, WEC, Formula E, and WRC, acting as a key technical partner.
• International Travel:
  The role requires regular travel within the UK and internationally to attend, client sites, test tracks, and trade shows.
• A Diverse Technical Portfolio:
  You will gain experience across a wide range of high‑performance applications, from bespoke driver safety systems in motor sport to advanced cockpit solutions for military vehicles.
• Career Progression:
  You will be given significant responsibility, learning to manage key accounts, navigate complex technical projects, and deliver high‑value engineering solutions.

• Act as the primary technical point of contact for new and existing clients.
• Work collaboratively with clients (race teams, OEMs, defence contractors) to understand their technical challenges and precisely define project requirements.
• Prepare and deliver detailed technical proposals, quotations, and presentations.
• See projects through from start to finish, including constructing BOMs, specifying parts, always ensuring customer requirements met and timelines delivered.
• Liaise directly with internal design, engineering and production teams to ensure client solutions are innovative, feasible, and delivered on time.
• Represent the company professionally at global industry events.
• Identify new commercial opportunities and emerging market trends.

• Must possess a recent degree (BEng or MEng) in a relevant engineering discipline (e.g., Motorsport, Automotive, Mechanical, Aerospace).
• A genuine and demonstrable passion for motor sport and high‑performance engineering.
• A natural communicator, articulate and confident in explaining complex technical concepts.
• Commercially aware, a structured problem‑solver, and skilled at building professional relationships.
• Highly organised, resilient and self‑motivated, with the ability to manage your own time and travel schedule.
• A full, clean UK driving licence and the unrestricted right to work and travel globally are essential.

• Practical experience from a motorsports environment

Job Type: Full‑time

• Discretionary bonus scheme
• Company pension
• Early 1pm finish on a Friday
• Company Race Team

• Monday to Friday

• Manufacturing: 1 year (preferred)
• Design Engineering: 3 years (including degree time) (required)

• United Kingdom (required)

• In person in Coventry